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BRANDING IN DIGITAL ERA
-- Chow Tai Fook
Anying Yang
Chow Tai Fook
• Founded since 1929 - present• The Largest Hong Kong Listed Jeweler by
Market Capitalization• Philosophy: Sincerity · Eternity• Opened 1000th jewelry POS* in Beijing,
China in 2010
*POS: Point of Sale
Audiences &
Customers
Main products Diamond & Gold jewelryFocal AudienceAnyone with the need of buying jewelryTarget AudienceMarrying couples
Social medias…
Continues…■WeiboThe most popular social media platform in ChinaDaily posts from Chow Tai FookDaily gold priceEvents and activitiesRelevant major trends
Internet Marketing
Smartphones and tablets…
Smartphone Applications
Thank you
--Anying Yang
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