Social Media in the Philippines: The Rise of Purpose Driven Social "Personal" Brands

SOCIAL MEDIA IN THE PHILIPPINES & THE RISE OF PURPOSE-DRIVEN SOCIAL “PERSONAL” BRANDS Janette Toral http://digitalfilipino.com

Twitter: @digitalfilipino Facebook: /janettectoral

Will share perspective as an…

Source: wearesocialsg

Social, Digital, Mobile in the Philippines

http://www.socialbakers.com/reports/regional/march-2014-social-marketing-report-philippines-regional

GFK Purchase Funnel

CONTEXT

AWARENESS FAMILIARITY

OPINION/IMAGERY CONSIDERATION

PREFERENCE SHOPPING PURCHASE

Source: Nick Fontanilla

HowtoFascinate.com

E-COMMERCE PROJECTS THAT THRIVE ARE THOSE WITH CLEAR PURPOSE. No matter how simple their projects are.

http://members.olx.ph/ctraltdelete

http://www.indiegogo.com/projects/sierra-ops-a-space-sci-fi-action-rpg/x/6041733

https://www.kickstarter.com/projects/omocat/omori

The Mind of an E-Commerce Manager

http://sorianomedia.com/infographic-digital-marketing/

Imagine your customer in a journey…

CUSTOMERS FOR LIFE Decide that you want to be with them from start to finish.

E-Learning Project started December 2012

http://digitalfilipino.com/ecom

Empower people with knowledge.

http://digitalfilipino.com/influence

ONGOING LEARNING PROGRAM FREE

Let people know that you care…

Your actions can make them like you (or not)

BLOGGING MATURES • Have a voice • Build influence • Expand network • Earn online • Fairness wins • Gain recognition • Mainstream • Change agent • Social media mastery • Relevance

BLOGGING WILL BE MORE COMPETITIVE.

Don’t waste time….

E-COMMERCE AND SOCIAL MEDIA CAN ALSO BE USED TO HELP OTHERS. Use your influence to help others. Do it because you want to and not for good PR.

Medium.com as a powerful blogging platform.

We are raising P270,000 to get Randolph operated. You can help at http://bit.ly/helprandolph

http://blog.hubspot.com/marketing/beginner-inbound-lead-generation-guide-ht

Same inbound flow whether for profit or asking others to help….

Customer Relationship Management is Key

Image: Zoho.com

WHEN USING SOCIAL MEDIA, BE CLEAR -- WHAT’S YOUR PASSION, INTENTION, AND PURPOSE?

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