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Riding the Lion - starting, growing and surviving in leading a small business. Presentation given by Red Sky CEO Jess Flynn to the Boise Metro Chamber of Commerce for their Business Owners Success Series in September 2014
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RIDING THE LION
STARTING, GROWING, SURVIVING
(AND NOT GETTING EATEN)
GROW UP START UP GROW FORWARD
FUELED BY COMPETITION
…STILL COMPETING
GEN X ATTITUDE • Skeptical • Self-reliant • Cynical • Change as a constant • Had to fight for…
Our voice Our impact Our seat at the table
VORACIOUS CURIOSITY
ENTREPRENEURIAL GENES
PUSH #1
20 YEARS AGO
CAREER MOVE #1
CAREER MOVE #2
CAREER MOVE #3
HACK FLACK è
10 YEARS AGO
FRONT SEAT TO A STARTUP
Inspiration to Operation Micromanage damage Danger of hierarchy Power of communication
PUSH #2
NO JOB = CREATE ONE
• Didn’t know what we didn’t know
• Willing to do it differently • Democratization of
communication • Delivered nationally • Handled strategy to tactics • Extended teams
GROW IN TOUGH TIMES
STATE OF TRIAGE
24
OUR VALUE
Counsel . Connections . Content
OUR VALUE
Paid Owned Earned Organic
EVANGELISTS
Where We Live
STRANGERS STAKEHOLDERS FANS
PUSH #3: 1 YEAR AGO
FIND YOUR TRIBE
Sherpas Support System Strengths Partners Perspective Givers Devil’s Advocates
FIND YOUR PERSON
Support System Devil’s Advocate Bringer of Balance Perspective Giver
7 LESSONS LEARNED
DO YOU HAVE THE SAME DEFINITION?
(THIS IS CRAP)
OPTIMISTS + PESSIMISTS
(CHEER) LEAD
KNOW YOUR WHY
OUR CORE
Vocal & visible values A Strengths culture Invest in employees • Grow leaders • Cross train • Prof Dev Budgets
LEAVE THE ECHO CHAMBER
OUR CORE
Ownership Thinking § Open Book § Crowdsource Biz Plans § Start. Stop. Continue. § Flat Org Structure § and…
EVERYONE IS RED SKY
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