MarketingBitz Bootcamp Phoenix: Welcome and Overview (MarketingBitz)

MaketingBitz Bootcamps2017

LSA stands for “local search association”

NFP assn. with 300+ members, 27 countries.

• Education

• Research

• Advocacy

• Events

About LSATheLsa.org

Past Cities (2015 - 2016)

• Los Angeles• Charlotte• Atlanta• Portland

• Austin• San Francisco• Denver • Detroit• Chicago

Partners

What Are We Trying to Do?

• Access to information & companies

• Practical advice

• In no-pressure environment

40%

37%

33%

21% Not Enough Time

Not Enough Knowledge orExpertise

Ad Budget Not Large Enough

Not Enough Resources to HireDedicated Personnel

Source: Thrive Analytics, “Local Pulse Survey” January 2015.

Biggest challenges with online/digital marketing

Challenges: Time, Expertise

How Digital-Savvy?

“How to rise above local competition”

“Building our social media base”

“Getting more clients”

“Having the time to do it”

“Having a clear ROI”

Source: LSA survey of SMBs, October 2015

Attendee Wish List

Our Agenda• The Customer Journey: What You Need to Know

• Managing Your Online Reputation

• Social Media Strategies for People Who Hate Social Media

• Email Marketing & Your Customer List

• Boosting Your Online Visibility

• Paid Search: What You Can Do, When You Should Hire Someone

Giveaway Google Home virtual assistant powered speaker

“ok Google: how do I get the most out of bootcamp?”

• Engage: ask questions/challenge speakers

• Network: talk to each other

• Get business cards: follow up with people

• Stay for full day . . . and giveaway

• Keep in Touch: We’re here to help

Get the Most from Today

MarketingBitz.com