Lean innovation

LEAN INNOVATIONDiscover your Value Stream!

LeanConf16

VALUE STREAM DISCOVERY

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

VALUE STREAM DISCOVERY PASSIONATE

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

VALUE STREAM DISCOVERY SATISFIED

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

SATISFIED

Questions: • How can you fulfill the promise? • If you don’t provide ________, customer quits. • What platform is required?

Customer behaviors: • Use of specific features over specific time

period. • Repeat purchases. • Purchase of consumables. • Purchase of related products.

VALUE STREAM DISCOVERY

VALUE STREAM DISCOVERY

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

VALUE STREAM DISCOVERY PASSIONATE

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

PASSIONATE

Questions: • What is your why? • What is your shared journey? • What is the impact of having a relationship? • How do you go above and beyond?

Customer behaviors • Social media activity • Invites • Case studies, testimonials, referrals

VALUE STREAM DISCOVERY

VALUE STREAM DISCOVERY INTRIGUED

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

INTRIGUED

Questions to ask: • What is desired impact? • How is life changed after product

implementation? • What are the barriers to impact? • What is the biggest pain or passion? Customer Behaviors: • Visit specific webpage. • Request for more information. • Google search.

VALUE STREAM INTRIGUED

VALUE STREAM DISCOVERY FUNNEL

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

VALUE STREAM DISCOVERY PASSIONATE

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

VALUE STREAM DISCOVERY

PASSIONATESATISFIEDHOPEFULCONVINCEDTRUSTINGINTRIGUEDAWARE

AWARE

Questions to ask: • Who influences behavior? • What motivates behavior? • Where does your customer “hang out?” • What is customer doing when experiencing pain? • What are they doing when they become aware? Customer Behaviors: • Visit landing page • Call 800 #

VALUE STREAM DISCOVERY AWARE

LEAN INNOVATION IN PRACTICE

© Moves the Needle All rights reserved

© Moves the Needle All rights reserved

LEAN INNOVATION HERO’S JOURNEY

Run 1st Experiment

LittleSupport

Small Impact

Business Revolts

Big Impact

Cultural Transformation

Let Down

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