If you Build it, they will NOT Come

How to Promote Your Business Online

Jean Christofferson

If you Build It, They will NOT come

Do your SEO homework first and make sure you are ready

Choose a method of promotion

Become a master at that channel

Have a clear call to action so that you can take advantage of internet fame and fortune

Search Engine Optimization Checklist

Search Term Usage Title, meta description different for each page with

good use of desired search terms Good use of search terms on page especially in

titles https://moz.com/researchtools/on-page-grader

Check to be sure you have a sitemap www.yourdomain.com/sitemap.xml Usually created for you by word press sites and

other content management systems

Google Search Console:https://www.google.com/webmasters/

Google Search Console (webmaster tools)Are you In the Index? Any issues?

Google Local: Get on the Map

Google Local Information

Mobile Friendly

Pick your primary promotion channel

Twitter

Facebook

Pintrest

Instagram

Houzz

YouTube

LinkedIn

Blog

GooglePlus

Find your Social Media Competitor, Learn from them, and Surpass them

You want to establish yourself as an expert in your field on this social media channel

Look at the number of followers/comments/influence your competitor has and watch what they do

Be dedicated and consistent Daily activity is wonderful But best to pick something you can do – try twice a week Follow people that are complimentary to you

same industry, different geographic area complementary industry, same area If they don’t follow you back, drop them

Give to the community – be a leader

You have Influence but Now What?

Create a Lead Magnet to attract people to your business

Something specific that people will want

Create a Landing Page

Collect contact information before giving away information

Promote/Measure/Adjust

You can make social media work for youhttp://marketinginfographics.org/how-social-media-is-like-b2b-marketing/