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BUILD A BETTER WEBHow to Apply Google’s Website Quality Guides to WordPress
web3.com.au
THE STORYOf the Google Search
1997Google Search is born
1997-2007The Wild Wild West of Search
MARKETERSRUIN EVERYTHING
Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
Source: http://www.elite-strategies.com/illustrated-history-blackhat-seo/
2010-2014The beginning of the end for blackhat SEO
2010 2011 2012 2013
Caffeine Panda Penguin Hummingbird
2010 2011 2012 2013
Caffeine Panda Penguin Hummingbird
LINKS
CONTENT
IMAGES
NAVPAGES
CONTENTIs still king
● Create content that is unique
● Create content that is relevant to your audience
● Create content that solves your audience’s problems
DO’S● Copy content from other sites
● Create duplicates of pages from your own website
● Use auto-generated content
● Create content for the sole purpose of improving rankings
● Create doorway pages
DONT’S
IMAGES10 billion images indexed
In Google as of 2010
● Use clear, professional and non-blurry original photos
● Write descriptive and useful image alt descriptions
● Include descriptive captions and text along with your images
● Include an image sitemap
DO’S● Fill your image file names with
keyword spam
● Make important website text as images
● Not specify image width and height dimensions
● Use images out of context with the website page
DONT’S
LINKSThe building blocks
of the internet
● Make all links easy to see & read
● Place all website links on a high contrasting background
● Make sure your text links look like links
DO’S● Use white links on a white, or lightly
coloured background
● Hide links underneath an image or
beyond visible edges of the browser
● Setting the font size to 0, or to a size
that is too small to read
● Disguising links by only linking one
character in the text description,
such as a hyphen, comma or full stop.
DONT’S
PAGES30 trillion pages indexed
in Google as of 2014
● Have a professional & high quality design that is accessible
● Make sure all pages are responsive & mobile-friendly
● Use HTTPS
● Submit your website page sitemap to Search Console
DO’S● Having pages targeted at
specific regions or cities designed to improve rankings
● Use Flash
● Redirect users to a mobile only domain with a mobile only page
● Use images/media that is not cropped to size or compressed
DONT’S
NAVIGATIONWithout it you don’t
have a website!
● Make it obvious to your users how to navigate your website
● Give your page links text titles that are contextually correct
● Place navigation links to important parts of your website such as the top of your pages
DO’S● Give your navigation labels
obscure or unclear names
● Make your navigation buttons as images, instead of text links
● Use numbers and IDs in place of giving your URLs text names
DONT’S
LET’S CONTINUE THE CONVERSATIONhttps://web3.com.au/blog
james@web3.com.au@_jamesrbanks
JAMES BANKS
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