Entrepreneurship and Commerce in IT - 15 - Domains, SEO, Auctions, Portals, Communities

Entrepreneurship & Commerce in IT

15

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg

Recap so far…

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg

Web Marketing Communications

• Online advertising • Direct email marketing and spam explosion • Online catalogs • Online chat • Public relations • Benefits of online marketing communications • The cost of online advertising • Websites as marketing communication tools

Today…

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg

Auctions, Portals, and Communities

• Domain names • Search engine optimization • Website functionality• Benefits of auctions • Risks and costs of auctions • The growth and evolution of portals • Types of portals • What are online communities?

Domain Names• an identification string that defines a realm

of administrative autonomy, authority or control within the Internet

• formed by the rules and procedures of the Domain Name System (DNS)

• Any name registered in the DNS is a domain name

• a location where certain information or activities can be found

Domain Names Cont.d

• ca domain name represents an Internet Protocol (IP) resource, such as • a personal computer used to access the Internet, • a server computer hosting a web site, • or the web site itself • or any other service communicated via the Internet.

• In 2014, the number of active domains reached 271 million

• know the parts of a domain name?

SEO

• the process of affecting the visibility of a website or a web page in a search engine's unpaid results • - often referred to as "natural," "organic,"

or "earned" results

Why SEO Matters?

Why SEO Matters Cont.d

• icing - links, paid search, and social media• cake - content, information architecture,

content management system, and infrastructure

• Without it, cake is tasteless, boring, and gets thrown in the trash.

What Search Engines Are Looking For?

• Content

• Is determined by the theme that is being given, the text on the page, and the titles and descriptions that are given.

• Performance

• How fast is your site and does it work properly?• Authority

• Does your site have good enough content to link to or do other authoritative sites use your website as a reference or cite the information that's available?

• User Experience

• How does the site look? Is it easy to navigate around? Does it look safe? Does it have a high bounce rate?

What Search Engines Are NOT Looking For?

• Keyword Stuffing

• Overuse of keywords on your pages.• Purchased Links

• Buying links will get you nowhere when it comes to SEO, so be warned.

• Poor User Experience

• Make it easy for the user to get around. Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. If you know your bounce rate it will help determine other information about your site. For example, if it's 80 percent or higher and you have content on your website, chances are something is wrong.

Know Your Business Model

• What defines a conversion for you?• Are you selling eyeballs (impressions) or

what people click on?• What are your goals?• Do you know your assets and liabilities?

Don't Forget to Optimize for Multi-Channels

Be Consistent With Domain Names

• Consistent Domains

• If you type in www.example.com, but then your type in just example.com and the "www" does not redirect to www.example.com, that means the search engines are seeing two different sites. This isn't effective for your overall SEO efforts as it will dilute your inbound links, as external sites will be linking to www.example.com and example.com.

• Keep it Old School

• Old domains are better than new ones, if old domain, make sure that the previous owner didn't do anything shady to cause the domain to get penalized.

• Keywords in URL

• Having keywords you're trying to rank for in your domain will only help your overall efforts.

Optimizing for Different Types of Results

• Mobile First• Create rich media content like video, as it's

easier to get a video to rank on the first page than it is to get a plain text page to rank.

• Optimize your non-text content so search engines can see it. If your site uses Flash or PDFs, make sure you read up on thelatest best practices so search engines can crawl that content and give your site credit for it.

Focus on Your Meta Data Too

• content on your site should have title tags and meta descriptions.

• Meta keywords are pretty much ignored by search engines nowadays, • but if you still use them, make sure it talks specifically

to that page and that it is also formatted correctly.• Your meta description should be unique and also speak

to that specific page. • Duplicate meta descriptions from page to page will not

get you anywhere.

Website Functionality

• ideas?

Auctions• a process of

• buying and selling goods or services • by offering them up for bid, taking bids, • and then selling the item to the highest

bidder

Benefits of Auctions

• ideas?

Risks of Auctions

• ideas?

Costs of Auctions

• ideas?

Portal• Captive portal

• controlling connections to the Internet• Enterprise portal

• a framework to provide a single point of access to a variety of information and tools

• Intranet portal• a gateway that unifies access to all enterprise information and

applications• Web portal

• a site that functions as a point of access to information on the Internet

Web Portal

• specially designed web page that brings information together from diverse sources in a uniform way

Growth & Evolution of Portals

• https://en.wikipedia.org/wiki/Web_portal

Web Portal Types• personal portals• government web portals• cultural portals• corporate web portals• stock portals• search portals• tender portals• hosted-web portals• domains-specific portals

Online Communities

• ideas?

References• https://en.wikipedia.org/wiki/Domain_name• http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1?op=1• http://online-auction-sites.toptenreviews.com• http://searchenginewatch.com/sew/how-to/2259693/seo-basics-8-essentials-when-optimi

zing-your-site• https://en.wikipedia.org/wiki/Search_engine_optimization• http://searchengineland.com/guide/what-is-seo• http://www.businessinsider.com/10-basic-seo-tips-everyone-should-know-2010-1?op=1• http://www.searchengineguide.com/jim-hedger/seo-101-basic.php• http://www.spritzweb.com/resources/good-website-characteristics.html• http://e-m-marketing.com/blog/2012/04/the-best-websites-functionality-design-usability/• https://en.wikipedia.org/wiki/Web_portal

Next Up…

• High-level recap + missed parts of the full course

“ THE END “

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg

Good Luck on Your Entrepreneurship

Venture!

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg

Thank you.

Sachintha Gunasena MBCShttp://lk.linkedin.com/in/sachinthadtg