View
317
Download
0
Category
Preview:
Citation preview
#CUSTDEV
Start a job without knowing the tasks?
Start without knowing that their customer
really want
Jeffrey Broer
@jebbery
Research
(#CUSTDEV)
"What is the biggest problem I
can solve for you?”
Mom test
Practical
1. Record / Listen
2. 2nd person
3. Have a conversation
4. Off-script
5. Follow up / referral
6. Magic wand
Flip over notepad
1 page, 1 answer
危机
Weiji
Challenge / risk
Opportunity
http://practicetrumpstheory.com/customer-development-getting-started/
10 > iterate 20 > iterate
GO > XX,XXX
Yes, it is F-ing hard, but
get your ass out of the
building!
One more thing
Lying on your custdev is failing all other
participants
Jeffrey Broer
@jebbery
Recommended