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Contender’s mission is to connect communities through competition in the activities you love, creating a fun, social
environment in the Bluegrass.
“I need to be connected to a larger network of competitors to have enough people to play
a pick-up game of soccer.”
“I’m tired of being committed and paying too much to participate in sports
leagues that I could organize myself with the right technology.”
Competition Text Messaging Facebook Craigslist Lexington Sports and Social Club Meetup.com Fitocracy.com
Market Research: Lexington ● 300k Lexington Population (2013)
● 150k Adults 18 to 44 years old
● 87% of Adults have smartphones
● 130k Adults 18 to 44 years old with smartphones
● ~5,000 users estimated to use Contender regularly
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