Collaborative consumption

What are your buying/shopping habits?

Time magazine declared collaborative consumption to be one of its “10 ideas that will change the world.”

Economy 2.0

2013 $35 billion dollar business2008 Economy Crisis

*$335 billion by 2025

*64% of Britons now use the sharing economy

*Nesta UK and Collaborative Lab

*PwC

The Drivers of Sharing Economy

= when a community gets together “through organized sharing, swapping, bartering, trading, gifting and renting to get the same pleasures of ownership with reduced personal cost and burden, and lower environmental impact.

Web 2.0 + collaborative consumption

=cultural and economic force away from 'hyper-consumption' to re-invented economic models of sharing, swapping, bartering, trading or renting that have been enabled by advances in social media and peer-to-peer online platforms.

People+ Economic/environmental sustainability+easy-to-acces global network

Peer-to-peer (P2P) evolution

19991995

2008 2010

Product Service Systems

Redistribution markets

Collaborative Lifestyles

Business concepts

Shareeconomy Essence

Major players

192Countries 26.000 Cities200.000 Listings

2,300 cities and 300 airports.

Skill exchangeShare workforce-microtasks

PROs

CONs

What big businesses can learn from sharing economy?

=How do you galvanize your clients?,making them part of a membership, a club, your brand, your ethos? How do you create that loyalty?

1. Working with clients in collaborative B2C communities 2. Build a Social exchange place

3. Trustworthy relation and secure environment 4. Focusing on Platforms, not products

5. Clients to participate more in the product/creation creation

Future of ShareEconomyHow sharable is your city?

Thank You!