"A quick & dirty guide to building a marketplace" by Emmanuel Straschnov @Bubble

A QUICK & DIRTY GUIDE TO BUILDING A MARKETPLACE

BY EMMANUEL STRASCHNOV

#TFWORKSHOP

TheFamily

code: lamifasisi

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#TFWORKSHOP

#TFWORKSHOP

A QUICK & DIRTY GUIDE TO BUILDING A MARKETPLACE

EMMANUEL STRASCHNOVCO-FOUNDER @ BUBBLE

@ESTRASCHNOV

Buildafunc+onalwebappstepbystep

…orhowtobuildamarketplacewithoutanycode?

EmmanuelStraschnovBubble,Cofounder

TheFamily,Paris,March7,2015

•  WhoIam

•  Whyyoushouldthinkearlyaboutyourprototype

•  Whatwe’regoingtobuild

•  HowtothinkaboutaMVP

•  Buildingit!•  Nextsteps

•  Ques+ons

WorkshopPlan

Paris,March7,2016

WhoIam

•  FromFrance,studiedinParis(Polytechnique,EcoledesPonts)

•  MovedtoChinatoworkinmanagementconsul+ngfor3years

•  WenttobusinessschoolintheUS(Harvard)

•  Gotintotechnologyquitelate:Irealizedthatwhilestudyingbusiness…

•  MetmycofounderattheendofbusinessschoolandfoundedBubblein2012,withthegoalofmakingthatpeopledon’tcodeanymore

•  BasedinNewYork

Paris,March7,2016

Whyyoushouldthinkearlyaboutyourprototype

•  Theproduct/conceptisthemostimportantthingtotest,that’swhataprototypeisfor

•  Theearlieryougetsomethinginusers’hands,thebe]eryou’llknowwhattodo

•  Peoplealwayssayaboutastartup“It’scool”,youneedtotest

•  We’veseenuserscompletelychangetheirideasa`erafewweeksoncetheyhadsomethingtoshowtousers.Andthat’sthewholepoint!

Paris,March7,2016

Whatwe’regoingtobuild

•  Goalfortoday:buildasimple,fullyfunc+onalversionofanapartmentmarketplace(somethinglikeAirbnb,ZilloworCraigslist)

•  Userswillbeableto•  Submitapartmentswithanaddress,apriceandapicture•  Seesubmi]edapartmentsonamapandclickonthem•  Buythemwithacreditcard

•  We’lldothistogethervisually,withoutanycode

Paris,March7,2016

HowtothinkaboutaMVP

•  Itstartsonpaper!Notonacomputer…

•  Startsfromwhattheuserseesanddoes•  Whichscreendoeshesee,inwhichsequence?•  Whichelementswillheneed(inputforemails,bu]ons,etc.)?•  Whathappens,step-by-stepwhentheusersclicksabu]on,etc.?

•  Thiscanbecomplexasmanycircumstancesmayoccur,butit’smostlyaboutcommonsense

Paris,March7,2016

Forourapp,atthehighestlevel

•  Weneed2pages•  Sellpage:sellerscansubmitapartmentstosell

•  Buypage:buyerscanseeapartmentsandbuythem

•  2bu]onsBUYandSELL•  Userscanswitchbetweenthetwopages

Paris,March7,2016

SELLpage-Design

•  Aformthatletssellerssubmitanapartment

•  Theformwillletsellerstypea+tle,anaddress,uploadapictureandaprice

•  ASUBMITbu]ontosave

Paris,March7,2016

SELLpage-Workflow

•  WhenasellerclicksonSUBMIT,anewapartmentgetscreatedwiththeinforma+onofthepage

•  Then,thesellergetredirectedtotheBUYpage

Paris,March7,2016

BUYpage-Design

•  Weshowalltheapartmentsonamap

•  Detailsareshownwhenthebuyerclicksonamarkeronthemap

•  ABUYbu]onletsbuyersbuytheapartmentwithanemail

Paris,March7,2016

BUYpage-Workflow

•  Whenthebuyerclicksonamarker,theapartmentdisplayedontherightchanges

•  WhenthebuyerclicksonBUYandhasenteredanemail,weprompthimtopaywithacard

•  Whentheplaceisbought,wemarkitassold

Paris,March7,2016

Nowwe’llbuilditonBubble

•  ProgrammingonBubbleisverymuchwhatwejustdid

•  Insteadoftypingcode,you’regoingtodesignyourappandbuildworkflows

•  We’regoingtofocusonfunc+onalityandwillkeepdesignsimple(thatcanbeimproveda`er)

•  Feelfreetointerruptifthingsarenotclear

Paris,March7,2016

Nextsteps

•  SowehavethebasisforourMVP•  Withali]lebitofworkonthedesignandafewaddi+onalfeatures,

wecouldlaunchittoday!•  Featuresideas:

•  Loginsystemtosell/buyapartments•  Calendarbookingifwe’retalkingaboutrental•  Moresearchop+onstorestrictthelist•  Biddingsystemtogetafairprice•  …

Paris,March7,2016

Thankyou!

•  Feelfreetoreachout(emmanuel@bubble.is)

•  Youcantryitath]ps://bubble.is(it’sfree!)

•  Ques+ons?

Paris,March7,2016

QUESTIONS?

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LOVE.

THEFAMILY.CO___

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QUESTIONS?