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4 “Crystal Ball” Analytics Tricks for Accelerating GrowthI WAS DOING IT WRONG FOR 2.5 YEARS
• 500 Startups Distribution Hacker in ResidenceABOUT TAMMY
ABOUT TAMMY
@TAMMYCAMP
Entrepreneur MAKING A
PROFIT
@TAMMYCAMP
tracking.code (‘Magic’ ={false});
@TAMMYCAMP
@TAMMYCAMP
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
@TAMMYCAMP
AARRR
Acquisition - users come to the site from various channels
Activation - users enjoy 1st visit: “happy” user experience
Retention - users come back, visit the site multiple times
Referral - users like the product enough to refer other
Revenue - users conduct some monetization behavior
AARRR
@TAMMYCAMP
1990s
2000s
2010s
2010s
2010s
@TAMMYCAMP
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
@TAMMYCAMP
Event = An event is a description
of the action that is taking place.
@TAMMYCAMP
A common mistake is to track EVERYTHING
@TAMMYCAMP
Always ask WHY you are tracking each event
@TAMMYCAMP
Start with THREE events
@TAMMYCAMP
Yep, only THREE events
E-Commerce Funnel
Item Viewed
Item Added to Cart
Item Purchased
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
@TAMMYCAMP
Property = Properties are the traits that make up the event.
@TAMMYCAMP
How many new sign ups did we have today?
@TAMMYCAMP
Track Event signedUp
Properties userName
emailreferrerlocationdevice
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
@TAMMYCAMP
Name properties in camelcase (lowercaseCapital form)
for easy reading
@TAMMYCAMP
Naming convention can be “Object” + “Action”
(in past tense)
1. Create a Tracking Plan
2. Carefully select events
3. Put detail in the properties
4. Define a naming convention
@TAMMYCAMP
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