User experience(UX)

User Experience

Speaker: Lynn2015.12.10

Today’s Topic

USER EXPERIENCEUser experience (UX) refers to a

person's entire experience using

a particular product, system or

service.

1. What is UX?

2. What is UX Design?

3. Why we need UX Design?

After the report…

1. What is UX?

2. What is UX Design?

3. Why we need UX Design?

After the report…

1. What is UX?

2. What is UX Design?

3. Why we need UX Design?

After the report…

1. What is UX?

2. What is UX Design?

3. Why we need UX Design?

After the report…

What made you to choose a particular restaurant?

First Impression?

Food?

Service?

Waiting Time?

Above All?

WHATWHEN

WHERE

WHY HOW

WHO

UX MATIC

USERs DESIGN(PRODUCT, SERVICE)

Interaction

Everything affects a user’sinteraction with that product.

User eXperience

But how to create positive UX instead of

negative ones?

User eXperience Design

PROCESS of

ENHANCING users’

SATISCATION by improving

INTERACTION btw users and products.

USERs DESIGN(PRODUCT, SERVICE)

Interaction

Satisfaction- UX DESIGN -

User eXperience Design

- RESEARCH(IT’S A LONG PROCESS)

- SATISFACTION

In Integration

Usability

Visibility Pleasure

Usability

Visibility

Pleasure

Why UX DESIGN?Can I make good product only?

THE UX DESIGN PARADOX

What we dream up at KICKOFF

What we settle for at LAUNCH

What the USER NEEDS

$300 Million Button

In the last step of online-purchase…

After the study from UX Designer…

NEW USERs - Lazinessare turned away by Registering Process

RETURN USERs – Bad Memoryusually forget the signed-up email or password

- 45% of users apparently had multiple registrations

After the study from UX Designer…

NEW USERs - Lazinessare turned away by Registering Process

RETURN USERs – Bad Memoryusually forget the signed-up email or password

-45% of users apparently had multiple registrations

For a Retailer with $25 billion in Sales,

Even Small Portions Signify Huge Lost Profits

“Registering wasn't required to checkout, but was optional and might be helpful if you returned.”

Therefore, “Register” button was replaced by ”Continue”

45% Sales Increased

$15 M in the first month

$300 M in the first year

In the end of Amazon’s story…

UX Facts & StatsIt keeps your users.

68% 85% 44% 62%

Of users LEAVE because of poor design of UX.

68% 85% 44% 62%

Of users can be testing with 5 users.

UX Facts & StatsIt’ not that hard.

85% 44% 62%

Of online shoppers will TELL friends about bad experience online.

68%

UX Facts & StatsIt’s influential.

85% 44% 62%

Of customers base future purchases on PAST experiences.

68%

UX Facts & StatsIt’s promising.

Sounds great.But how to know my

returns?

Sounds important.But how to know my returns?

Can it be measured?

Calculating ROI on UX

METRICS-USING

WEIGH-UP

EXAMINATION

COMPUTATION

Industry? Product Life-Cycle?

Sales↑ Productivity↑Training Costs↓ Maintenance↓

Weighted amount against Cost

The avg. cost of UX consultant: $18.20

Calculating ROI on UX

METRICS-USING

WEIGH-UP

EXAMINATION

COMPUTATION

Industry? Product Life-Cycle?

Sales↑ Productivity↑Training Costs↓ Maintenance↓

Weighted amount against Cost

The avg. cost of UX consultant: $18.20

+15+16+2+3

Calculating ROI on UX

METRICS-USING

WEIGH-UP

EXAMINATION

COMPUTATION

+15*0.4+16*0.5+2*0.9+3*0.8

Industry? Product Life-Cycle?

Sales↑ Productivity↑Training Costs↓ Maintenance↓

Weighted amount against Cost

The avg. cost of UX consultant: $18.20

Calculating ROI on UX

METRICS-USING

WEIGH-UP

EXAMINATION

COMPUTATION

18.20

Industry? Product Life-Cycle?

Sales↑ Productivity↑Training Costs↓ Maintenance↓

Weighted amount against Cost

The avg. cost of UX consultant: $18.20

Benefits of UX

Each invests $1 in UX returns up to $100.

Each invests $1 in UX returns up to $100.

IBM gets returns of 1:100 for usability testing.

Benefits of UX

Each invests $1 in UX returns up to $100.

McAfee’s redesign cut support costs by 90%.

Benefits of UX

45% Sales Increased

$15 M in the first month

$300 M in the first year

As for Amazon’s story…

Brands voted as having the Best“UNIQUE EXPERIENCE”

What are you still waiting for?

Let’s jump into the Wonderful UX World!

Appreciate

Your Listening.