Working for an email marketing agency

Working for an email agency by…

Hello, I’m…

Rechenda

Smith …Head of Email

Marketing

Today

• What is email marketing?

• What we do

• Types of email

• Email & digital marketing

• My journey • Job roles & salaries

• Getting experience • How to get ahead • Resources

What is email marketing?

Everyone is at it, from big brands, charities, musicians, accountants to your local butcher and hairdresser.

Who do you

get emails

from?

What we do

Our peeps

What we do

1. Software to send emails

2. Design services

3. Training

4. Managed services

Sample clients

Why email?

480m email users

Facebook & Twitter 250 million

MONEY ROI £42.08 for every £1

PREVELANCE New accounts 2011

Email 480 million

Statistics taken from the Direct Marketing Association

MEASURABLE Tangible results

Self service ‘v’ consultancy

Types of email

You

Newsletters

Events

Surveys/polls

Abandonment

Re-engagement

Voucher

Data cleanse

Competitions

Email and digital marketing

Spam filters Inbox Website Emails

Email should be integrated with…

My journey

PR…digital marketing…email

Key milestones & career advice

• More education: CIPR Diploma and CIM Digital Marketing Diploma

• Awards: Young Communicator of the Year

• Committees: CIM Essex Vice Chair, Email Council member of DMA • Diversify: Think ‘what’s next?’

• Think Curtis: Always move up and don’t hang about

• Learn: Stay knowledgeable and share your pearls

• Network: It’s not what you know it’s who you know

Jobs and salaries

Agency ‘v’ in-house

Getting experience

Be Proactive…

Send emails

Email me rechenda.smith@littlegreenplane.com

Build a social media presence

Go to events/free seminars and list on your CV

Volunteer

Resources

Use resources for:

• Event listings • Job vacancies • Interesting blog posts to retweet and share • New book reviews • Guides, tips and white papers (education)

Trade bodies Media sources

STAR RESOURCE: Smart Insights

@davechaffey @smartinsights

THANKS! Don’t forget to stay in touch…

• @rechendasmith

• @lgplane

• Rechenda.smith@littlegreenplane.com

• www.littlegreenplane.com