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Branding today starts with a discussion on Differentiators, Accessibility and Framing the Conversation.
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www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Branding
What does Branding mean today???
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Ask yourself a few questions…
1. Who are you? What’s your “brand?”
2. Who is your audience?
3. Who are you online?
4. What makes you different?
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
So, what is brand building?
• It's the notion of establishing a familiar presence,
• having a standard way of doing things,
• and establishing a level of confidence
in the minds of your customers.
Taken from Content is Currency by Jon Wuebben
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Today we will discuss…
1. Differentiators
2. Accessibility
3. Framing the Conversation
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Differentiators
What sets you apart?
1. Are you community minded?
2. Are you strictly a buyer’s or seller’s agent
3. High end properties? Starter Homes?
4. High touch? High volume?
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Differentiators – Your BuyersDevelop Buyer Personas
1. Demographics
2. Their value, in terms of money, reach and return business.
3. What do they prefer? Phone, email, website, mobile, social?
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Differentiators – Consider Your Reputation
1. Social
2. Mobile
3. Website
4. Print
5. In Person
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Differentiators – Visuals
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
AccessibilityHow are you being found??? Or not????
1. Search engines2. Social channels3. Referrals4. Printed materials5. Signs6. Mobile
Are these “familiar presences?”
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
AccessibilityDo you monitor, respond and build trust?
1. Replying to emails2. Conversing on social channels3. Texting, yes, texting4. Available in the right channels when needed?
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – Being there
- Source: http://www.zeromomentoftruth.com/
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – Using tech
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – Utility
What about Utility Marketing?
Putting content and information in
your marketing material that your
target audience can utilize.
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – UtilityUtility Marketing Content…
This is the stuff that your target audience needs.
• blog posts
• video or audio
• seminars
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – Tools
Tools or tools.
Don’t use a tool simplybecause its shiny and new.Use it because it fits,helps you achieve yourgoals, and is useful foryour audience.
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
Framing the Conversation – StrategiesStrategies instead of tools…
1. Use a QR code to enhance not as your mobile marketing campaign.
2. Use mobile landing pages specific to a campaign
3. Remember that you have an audience with audiences (credit: Brian
Solis). Create Echo
4. Encourage interaction with the tools available.
www.myqrosites.comwww.woodstreet.com @jonmikelbailey
QUESTIONS???Suggested Resources:
www.woodstreet.comwww.humanbusinessworks.com/iewww.zeromomentoftruth.comwww.mediapost.comwww.contentrules.comwww.johnmichaelmorgan.com/batm/
Contact Me:
www.woodstreet.comjbailey@woodst.com@woodstreetweb@jonmikelbaileyFacebook.com/woodstreetwebwww.myqrosites.com 301.668.5006
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