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This keynote presentation was delivered by Stephenie Rodriguez at the Marina Bay Sands Exhibition at the TFWA Asia Pacific Conference. The subject of the session was e-Perfect and designed to give tax free retailers and partners insights into how to succeed and save money in the areas of digital, mobile, social and cloud computing.
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“WTF - What’s The Future i of Duty Free Retail?”
12 May 2013 – TFWA Singapore
Nine WaysTo Increase
Penetration Through
Innovation
@DigitalGodess on Twitter
@Stickidm
#9FactorsSMSuccess
Stephenie Rodriguez @Digitalgodess#WTFTFWA
MY AGENDA
Three Examples of Best Practice
Three CRITICAL Elements to
Succeed
Three Things to Do Tomorrow
“Social Media is the democratization of
information, transforming people from content readers
into publishers. It is the shift from a broadcast
mechanism, one-to-many, to a many-to-many model, rooted in conversations
between authors, people, and peers.” – Brian Solis
PLAN!
SERVICE + VALUE!
BE REMARKABLE
THINK LIKE A PUBLISHER!
Three Things
You Will Need to
Succeed
TIME (Dedicated Resources)
Treat social media channels as digital store fronts -- customers will expect a CONSISTENT
EXPERIENCE. be as good, if not better than
in real life.
TALENT - Expertise and Experience
The Stylist
The Strategist
The
Analyst
The Hostess
TECHNOLOGY
REPUTATION MANAGEMENT TOOLS
SOCIAL MEDIA MARKETING PLATFORM
CUSTOM BUILT MOBILE APPS
Three Things
To Do Tomorrow
Align Your BUSINESS Goals
Foster a Culture of Collaboration!
VS
Sow Many Seeds!
Have a Converged Media strategy that brings people to and through the Audience Sales Funnel!
Converged Media
9 WAYS TO INCREASE REVENUE
Have a Plan DO REMARKABLE Think like a Publisher
Resource Your Presence(DIGITAL POP UP
STORES)
SEEK PROFESSIONAL HELP USE POWER TOOLS
Define Social Business Goals Foster Collaboration
Connect The Dots(Earned, Owned and
Paid)
What is the Future of Business?
“Digital Marketing activities without
analytics is like driving a car with no
odometer, speedometer, petrol
gauge or seatbelt with no windows or
mirrors.”
Generation C – The Connected
GEN C’s are not bound by age or
defined by income.They do not use
traditional means to make decisions.
They unite based on interest and behavior.
By three methods we may learn wisdom: First, by reflection, which is noblest; Second, by imitation, which is easiest; and third by
experience, which is the bitterest.” - Confucius
Have A Question?
stephenie.rodriguez @ stickidigitalmedia.com.au
@DigitalGodess
DigitalGodess
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