Tennessee Social Media for Prevention

Social Media for PreventionTennessee Prevention CongressSeptember 22-24, 2008

A Closer Look

2

LaDonna Coy

Getting to know you ...

3Source: worldcafe

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We connect, engage or become increasingly irrelevant

These things I know ...

It’s about our conversations

This is the Age of Participation

We have the tools of mass collaboration

A change in our “thinking” is required

While we were sleeping ....

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“When we change the way we communicate,

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we change society.”--Clay Shirky

Not a Change in Increment ...

7... but a change in kind

Where are we now?8

X

Source: Ross Mayfield

A different view

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Experience social media10

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List Social Media options

Consider the fit

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Just one next step

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Do you remember when ...

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Photo: yoshi

What’s Social Media?

It’s about connecting.

No, it’s about community.

Isn’t it about Conversation?What about

openness

Nah, it’s about participation.

Source: www.icrossing.co.uk/ebooks

Social Media

by the Slice

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Blogs

Wikis SocialBookmarks

SocialNetworks

Photos

AudioPodcasts

WebConference& Courses

RSS VideoPodcasts

The Old Way

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Your Message

Coalition members Coalition Partners Policymakers Mainstream mediaYouth Parents

Photo: megs_pics

The Way It Is!

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Your Message

Law Enforcement

State/Tribal/Local Gov

Youth

Healthcare

Youth Services

Religious-Traternal

Civic/Volunteer

SchoolMedia

BusinessCommunity

Parents

Dr. Craig Lefebvre, GWUCADCA Forum 07Photo: Megs_Pics

The Way We Were

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Website

Eyeballs & Click-throughs

Information

Internal development

Portals

# Visits

Google SearchWebmasterConsumption

20Source: Coyenator

Communications Tools

21Source: Forrester Research

Our Survey said ...

A different view

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The pattern we’ve known ...

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Email only

Read, watch and listen

Search & Collect info

Vdance

... is changing ...

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Email only

Read, watch and listen

Search & Collect info

Writ

e

Develop

Publish Rate

Comment

Rev

iew

Join

Network

Con

nect

RSS

xml

...we have more choices

Data Match

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73%

Percent of adults who use the

Internet?

Source: Pew Internet & American Life Project

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94%

Percent of American teens ages 12-17 who use the Internet

Source: Pew Internet & American Life Project

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87%

Percentage of parents who are online

Source: Pew Internet & American Life Project

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73%

Percentage of families who have

broadband at home

Source: Pew Internet & American Life ProjectSource: Pew Internet & American Life Project

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Percentage of online teens who have Internet access at home

Source: Pew Internet & American Life Project

89%

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Percentage of teens who say they go online most often at home Source: Pew Internet & American Life Project

77%

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Percentage of online teens who have a cell phone

Source: Pew Internet & American Life Project

71%

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90%

Source: Pew Internet & American Life Project

Percentage of

adults ages 18-29

who use email?

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92%

Percentage of teens who use

email

Source: Pew Internet & American Life Project

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85%

Percentage of adults ages 30-49

who use email

Source: Pew Internet & American Life Project

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70%Percentage of

adults ages 50-64 who use email

Source: Pew Internet & American Life Project

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57%

Percentage of teens who have created some type of online

content

Source: Pew Internet & American Life Project

39http://www.flickr.com/photos/worldcafe/427392968/

Experience social media40

Take a Break

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Social Media

by the Slice

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Blogs

Wikis SocialBookmarks

SocialNetworks

Photos

AudioPodcasts

WebConference& Courses

RSS VideoPodcasts

Social Networks

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Build personal pages

Develop Profile

Connect with peopleShare

content Communicate

Social Networks

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45http://www.facebook.com

46http://www.myspace.com

47http://connectedcommunities.ning.com

Blogs

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49http://www.youtube.com/watch?v=NN2I1pWXjXI

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51

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Title and Theme

Your Post

-About you/org-Links -Blog roll -Widgets-Badgesetc

Blog Site

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Paper Blogging

Your Favorite Food & Drink

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• A title • Write a short post • Include name and location • Tag your post • When you are finished, place

your blog in the middle of the table

Really Simple Syndication (RSS)

• syndication -- makes your blog feed available to others who want to follow what you are writing about

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Netvibes

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insert screen to blog post on Connected Communities

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Online Photoshttp://www.flickr.com

What is Flickr?Even if you don’t load pixsTo Flickr, you can search

And use photos bearing aCreative Commons license.

Got a camera phone? Load photos directly from

Your camera phone.

What can coalitions do with flickr?

Add Notes

http://www.flickr.com/creativecommons/

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Presentations

Remember: Creative Commons

Re-use

Remix

Make stuff

badges

slideshowsEvent albumsTag

Organize Document

Share

BLOGS

Your Community

69http://www.youtube.com/watch?v=hqmj2EybIQI

70http://www.youtube.com/watch?v=Hq2WqyfYiuI

http://www.youtube.com

71http://www.youtube.com/watch?v=njsWZ7J35Us

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YouTube

73http://www.youtube.com/nonprofits

Program Benefits•Premium Branding•Increased upload capacity•Rotation in “Promoted Videos”•Optional Fundraising button•Listing on “Nonprofit channels” and Nonprofit videos pages

YouTube

74http://www.youtube.com/nonprofits

Tips & Tricks • NonProfit Tip Sheet• How to Run Video Campaigns• Advice making/editing video• How to use Google tools e.g., raise money

What ideas do you have for using photo sites like YouTube?

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Photo: massdistractionhttp://del.icio.us

What is it? Tags

People

Again, What is a Tag?

Your own words to describe online itemsPhoto: Beth Kanter

What’s it good for?

ResearchReviews

Podcasts

Resources

Best Practices

Collaboration

Photo: babblingdweeb

Materials

News

Who in your network would you most want to share with?

Photo: Kansasexplorer

81http://technologyinprevention.wikispaces.com

82http://technologyinprevention.wikispaces.com

Webconference/Online Learning

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Social Media Game

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CommunicationTool

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DecisionTree

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Table Talk

88http://technologyinprevention.blogspot.com

When we change the way we communicate,

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we change society.--Clay Shirky

Photo Citations• istockphotos on slides 1, 6, 7, 10, 11, 12 13, 14, 16, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 37,

38, 40, 41, 42, 43, 53, 55, 89 • http://www.flickr.com/photos/worldcafe/1968082561/

• http://www.flickr.com/photos/graphicfootprints/• http://www.flickr.com/photos/zakh/337938459/

• http://www.flickr.com/photos/amylenzo/119927340/• http://www.flickr.com/photos/cobalt/613795033/• http://www.flickr.com/photos/ross/481518848/

• http://www.flickr.com/photos/niwru/1102144588/• http://www.flickr.com/photos/emry/2174754680/

• http://www.flickr.com/photos/megs_pics/2447290680/• http://www.flickr.com/photos/megs_pics/2446449091/• http://www.akkamsrazor.com/wp-content/uploads/2007/06/participation.PNG

• http://www.flickr.com/photos/worldcafe/427392968/• http://farm3.static.flickr.com/2284/1701619878_d9ae3201a8_m.jpg

• http://www.flickr.com/photos/nyki_m/2702287648/• http://www.flickr.com/photos/sharynmorrow/124428600/• http://www.flickr.com/photos/babblingdweeb/532676582/

• http://www.flickr.com/photos/kansasexplorer3128/159717699/90

References & Resources• Pew Internet & American Life Project http://www.pewinternet.org/ • Shirky, Clay (2008) Here Comes Everybody http://www.shirky.com/

• Flickr http://www.flickr.com• YouTube http://www.youtube.com

• YouTube for Nonprofits http://www.youtube.com/nonprofits • Del.icio.us at http://del.icio.us • Pew Internet & American Life Project at http://www.pewinternet.org/

• Forrester Research at http://www.forrester.com/rb/research• Jeremiah Owyang Blog (Forrester) at http://www.web-strategist.com/blog/

• Technology in Prevention Blog at http://technologyinprevention.blogspot.com • Technology in Prevention wiki website at http://technologyinprevention.blogspot.com• Office of National Drug Control Policy at http://www.whitehousedrugpolicy.gov/prevent/

index.html

• What is Social Media? http://www.icrossing.co.uk/ebooks• Common Craft Show http://www.commoncraft.com/

• Beth Kanter, How Non-Profits Can Use Social Media http://beth.typepad.com/• Dave Pollard’s Blog (for decision tree) http://blogs.salon.com/0002007/2006/11/24.html

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References & Resources• Facebook http://www.facebook.com• MySpace http://www.myspace.com

• Connected Communities at http://connectedcommunities.ning.com • Blogger www.blogger.com

• Wikispaces www.wikispaces.com • YouTube, Common Craft Show, http://www.youtube.com/watch?v=NN2I1pWXjXI• YouTube, What are community values at http://www.youtube.com/watch?v=hqmj2EybIQI

• YouTube, Drinking & Driving PSA http://www.youtube.com/watch?v=Hq2WqyfYiuI• YouTube, Brownies, http://www.youtube.com/watch?v=njsWZ7J35Us

• CADCA Institute Blog at http://prevention.typepad.com • Oregon Partnership Blog http://opblog.wordpress.com/• Portage County Alliance for Youth http://portage-county-alliance-for-youth.blogspot.com/

• Hartford Communities that Care, Stump Underage Drinking http://stumpuad.blogspot.com/index.html

• Yamhill County Prevention Council http://yamhillcountypreventioncouncil.blogspot.com/

• Missouri’s Youth/Adult Alliance http://www.actmopreventionaction.blogspot.com/• ONDCP’s Pushing Back http://pushingback.com/blogs/pushing_back/default.aspx• Coalitions in Prevention http://communityprevention.blogspot.com/ 92