Smart Keywords: Unlocking Your Blog's Potential (Blog Elevated 2013)

Smart KeywordsUnlocking your blog’s potential!

Zach Doty, Digital Marketing Specialist, Forthea@zldoty | zdoty@forthea.com

Howdy!#BlogElevated

I’m Zach. I work at Forthea.

I’d love to hear about yourblog afterward!

Questions During The Presentation?

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Tweet @zldoty and we’ll come back to the question at the end!

What am I learning?#BlogElevated

Searching for answer, not browsing.

Keywords: The Question.

Practice & Play: Using keywords.

How to pick the best keywords.

Keywords…What?#BlogElevated

Keywords…What?#BlogElevated

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Information

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Information

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Navigation

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Navigation

Why Do We Search?#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Transaction

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

h/t moz:http://bit.ly/13X2103

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Fatty Head FoodMid Chunk Food BlogsLong Tail Gluten-Free Cooking Blog

But really…how does this work on my site?

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Home Page - Cooking & Food

Category - RecipesTag -

Gluten FreeArticle-Gluten Free

Brownie Recipe

Using Keywords on Site#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

myblog.com Cooking Blogmyblog.com/category Gluten-Free Cookingmyblog.com/tag Gluten-Free Recipesmyblog.com/article Gluten-Free Brownie Recipe

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Let’s start at the beginning…

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Google Analytics- Traffic Sources > Sources > Search > Organic

Google Webmaster Tools- Search Traffic > Search Queries

Picking the Best Keywords#BlogElevated

Using Keywords on SiteKeywords: The Question Picking Your Keywords

Lots of Searches

Scant Competition

Finding High Volume Keywords

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

Wordtracker

Finding High Volume Keywords

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

Wordstream

Finding High Volume Keywords

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

Google Keyword Planner

Finding Low Competition Keywords

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

Find out how many pages you’re

competing against…

Finding the Keepers

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

Number of Searches / Competing Pages

1.What Keywords are on my Site?

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

wordle.net

2. Are My Keywords Working?

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

seo.forthea.com

2. Are My Keywords Working?

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

3. How do I constantly track steps 1 & 2?

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Using Keywords on SiteKeywords: The Question Picking Your Keywords

But wait…

There’s

more!

analyticsseo.com/free

Thanks!#BlogElevated

@zldoty | zdoty@forthea.com