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STAYING AHEAD OF THE CURVEOut of the box thinking
CAKE Reports Team
CONTENTS
● What is out of the box thinking and why it is hard● Examples● Some problems in Restaurant Industry● Out of the box solutions● Holographic Menu● Interactive Augmented Reality Application
Why out of the Box / Innovate
Human Nature - Traditional Approach
Let's Start with a Story
Once upon a time ...
QWERTY Keyboard
Problem in old typewriter
DVORAK Keyboard
Lost in Detail : Finding the height of a building
Limited Information
Limited Information
A Problem in Restaurant Industry
Hologram Projector
Engineering Design Decesions
Augmented Reality
The integration of digital information with the user's environment in real time. Unlike virtual reality, which creates a totally artificial environment, augmented reality uses the existing environment and overlays new information on top of it.(http://whatis.techtarget.com/)
AUGMENTED REALITY is..
Augmented Reality Features
● Virtual sphere (New platform for marketing)● Personalized experience (Places/Offers)● Immersive experience(Rayban)
OPPORTUNITIES
Augmented Reality Use Case
Transforming a traditional menu into an interactive and
information rich menu
Augmented Reality DEMO
TOOLS NEEDED
● Unity: Popular game engine (Windows/Mac)● Vuforia: Augmented reality software development kit for mobile
(SDK)
Augmented Reality DEMO
STEPS
● Create an Unity Project● Create vuforia account● Add licence and database in vuforia● Import vuforia SDK and database into Unity● Add vuforia assets(ARCamera, ImageTarget)● Import an asset from Asset Store● Run (Desktop/mobile)
Augmented Reality
Thank you :-)
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