Millenium Social Media: Campaing Management Basics

Millenium Social Media

Presented by Wilma Ariza

Engaging The Social Network Voter

Millenium Fact

From the viewpoint of someone online, inquiring minds only know what Google helps us find or what our Social Network tells us……

PR FACT

As a political leader: personal brand becomes an essential consideration of how people perceive the campaign, the message and the individual.

Barack Obama Bill Clinton

Strategic Planning Board

Education (Listening)

Strategy (Collaboration)

Presence (Engagement)

EDUCATION AND LISTENING

THINK BEFORE BUILDING!

HOW DO THEY FEEL ?

• About my brand?

• About my message?

• About my community?

What are they talking about?

Regional Issues? Cities: Paterson, Clifton, Passaic,

Newark, Bloomfield, Montclair etc.

Counties: Passaic, Bergen, Essex

Neighborhoods: Crime, Schools, Business, Organizations, Unions (?)

News & Events?

Headlines, City, County & State Events, City Council and Government Meetings

Individuals?

Supporters, Influencers, Detractors

WHO IS TALKING ?

1. Are they influencial?

2. What networks are they involved with?

3. What organizations do they belong to?

4. How can I engage them?

Presence & Engagement

Social Media Branding ? Deciding Where To Go

1. Rule of Engagement Fact

Every person (including you) exist in multiple places!

2. Identify Your Target!

As an example: Everyone building a campaign wants favorable press coverage. You do too!

THIS IS JOURNALISM & PRESS COVERAGE 1970’s

THIS IS JOURNALISM & PRESS COVERAGE 2012

CONNECT WITH YOUR AUDIENCEWHEN AND WHERE THEY ARE

You

PEER ENDORSEMENTTESTIMONIALSCERTIFICATIONSGROUP MEMBERSHIPSSUCCESS STORIESINDUSTRY INSIGHTCUSTOMER SERVICE

PRESENT YOUR BEST FACE

STRATEGY & COLLABORATION

LEVERAGING YOUR NETWORK

QUESTIONS?

THANK YOU FOR LEARNING WITH ME

WILMA ARIZA, Social Media Strategist

EMAIL: EverythingWilma@gmail.com

www.Linkedin.com/in/wilmacolonariza

FIND ME !