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Automated Workflows are one of the most powerful features in the Bronto Marketing Platform. Workflows enable you to create sophisticated email, mobile and social campaigns that automatically execute in near real time resulting in more relevant marketing and increased revenue.
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Kick Automation Up to a New LevelMay 31, 2012
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Kick Automation Up to a New LevelMay 31, 2012
3
2
1Benefits of Automation
Examples of Automated Campaigns
Overview and Live Walkthrough
Workflows
Agenda
Benefits of Automation
• Set it and Forget It
• Improve Efficiency• Save Time / Money
• Deliver messages in timely manner
• Increase Revenue
Examples of Automated Campaigns
• Welcome Email / Series
• Re-engagement
• Remailing
• Email Opt-in via SMS
• Rewards Programs
• Social Contests
• Many more….
Welcome Email
• Kick off the relationship
• Invite them to your community
• Ask them to provide more about themselves
• One of the most clicked on messages
• Timing is important! Should be sent within 24 hours.
Re-engagement
• Identify lapsed subscribers
• Re-engage
• Say Goodbye
Multi-Channel
• Incorporate SMS into your campaigns
• Capture Email Address from SMS
• Update contact field with SMS responses
Bronto’s Workflow Capabilities
• Drag-and-drop simplicity
• Select appropriate nodes / triggers from the menu and drag onto the canvas
• Advanced targeting and personalization
• Event driven at the contact level / triggered by contact actions and changes to contact attributes
• Library of pre-built workflows
• Easy to use with pre-defined workflow templates
Workflow Demonstration
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Thank You for Attending!
am@bronto.commichael.ballard@bronto.com
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