Introduction To WordPress

Introduction to WordPress

Craig BaileyXEN Systems

www.xensystems.netwww.craigbailey.net

@craigbailey

WordPress for Business

Agenda• Aim for the night• About our speakers• Introduction to WordPress• WordPress as a CMS• Case Study – Get Organized Wizard• Plugins• Themes• Hosting• Tools

www.craigbailey.net | www.xensystems.net

Craig Bailey

• WordPress sites• SEO• Google AdWords

• Using WordPress for 2 years

Our Speakers

• Tony Cosentino - eCommerce• Jeff Waugh - Performance• Kristin Rohan - SEO• Steve Wilson – Content, SEO, Integration• Jodie Miners – Customisation, CSS

What are your burning questions?

• What are your top 3 items of interest?

Wordpress.org vs Wordpress.com

• Wordpress.com – hosted blogs eg– http://craigbailey.wordpress.com/ – http://jodiem.com.au/

• WordPress MU – multi-user • Wordpress.org – self hosted

We are only discussing wordpress.org

Excel is my Word processor...

• Most things can be twisted and mangled into doing something they aren’t supposed to...

• There’s a plugin for that... • So, what are the realistic scenarios for WP

Scenarios

• Business sites with standard content types• Business blogs & News sites• Micro-sites (marketing sites)• Small business online stores• Membership sites

• Most standard web CMS scenarios...

What is a CMS?

• Web Content Management System• Create/manage HTML & images• Authoring tools• Templates for presentation

“The software provides authoring (and other) tools designed to allow users with little knowledge of programming languages or markup languages to create and manage content with relative ease.” (Wikipedia)

www.craigbailey.net | www.xenseo.net

WordPress as a CMS

Create content simply• HTML (pages and blog posts)• Images• Video

Example sites

TechCrunch CrikeyForbesNational Geographic (Netherlands)Toledo Museum of ArtUnited States MissionUniversity of MaineHarvard Gazette

Nokia Now Playing micro-siteSAP infoPepsi Refresh ProjectComacho CigarsMilitary Sealift CommandNikon Festivalh MAGI can haz cheez burger

• More on the WordPress Showcase

Why is it so popular?

• Simple to get started• Simple to use• Simple to extend• Simple to style using themes• Simple to backup• Simple to host• Moderately simple to integrate with

What’s missing

• Workflow• Document management• Collaboration• User groups management• Atomic control of page elements/permissions

Case Study

• www.GetOrganizedWizard.com

• Windows Live Writer

Configuring WordPress

• Themes• Plugins• Widgets

Themes• Thesis• Woo Themes• Elegant Themes• Remix• Theme Forest (considering)

Others mentioned by the group:• Sandbox• Builder – iThemes – Developer licenses• Carrington• Headway• Artisteer• Theme Hybrid

Integration

• WordPress themes are very clean• CSS is your friend• Simple to grab their styling and apply to other

applications

Integration examples

• Interspire Shopping Cart (link)• aMember Membership software (link)• vBulletin Forums (link)

Plugins

• pageMash• W3 Total Cache• WP Security Scan• Backup WordPress• DrainHole• Topsy • Wishlist Member

Widgets

• Add to sidebars• Add to footer

Hosting

• DreamHost VPS – Virtual Private Servers• Media Temple – (dv) Dedicated Virtual

Other hosting options mentioned by the group• WordPressHosting.com.au - $9/$19 AUD –

Alan Harris• NetworkDynamics.com.au • WellSites.com.au from $50

Windows Azure

Cloud computing hostinghttp://www.microsoft.com/windowsazure/windowsazure/

• Advantages– Instant scalability– No commitments– Pay for consumption

• Disadvantages– Loss of control

Gotchas

• Choose good hosting ( with decent support)• Be careful doing upgrades– Core WordPress– Plugin upgrades

• Plugin conflicts• Caching lockups

Summary

• WordPress is great for managing content• Use the parts that work for you• Integrate others

Questions

• Free Personal site audit – email me– craig@craigbailey.net

• WordPress Development for Business– www.xensystems.net

• More resources– www.craigbailey.net/resources – www.craigbailey.net/bloggers

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