How to Monetize LinkedIn

Opportunity Structure Process

Mindset

To Achieve Networking SuccessTo Achieve Networking Success

1

The StructureThe Structure

2 Rev. 8/20082

Why LinkedIn?Why LinkedIn?

• $109,000 Adjusted Household Income

• 45% Decision Makers

3Statistics provided by

http://www.quantcast.com

People Are Looking for Your People Are Looking for Your Products and/or ServicesProducts and/or Services

4

6 Degrees of Separation6 Degrees of Separation

You don’t know,

Who all the people you know,

Know!5

The ProcessThe Process

6 Rev. 8/20086

LinkedIn . . . When??????LinkedIn . . . When??????

Allocate one hour per week

7

Using LinkedIn StrategicallyUsing LinkedIn Strategically

To Find

To Be Found

8

Find Specific ProfessionsFind Specific Professions

9

Find Specific CompaniesFind Specific Companies

10

Find Specific IndividualsFind Specific Individuals

11

Identify Connection PointsIdentify Connection Points

12

3 Ways to Get Found on LinkedIn3 Ways to Get Found on LinkedIn

13

People search for you directly

LinkedIn’s search engine finds you

Others direct people to you

Build Your BaseBuild Your Base

14

It’s Not It’s Not OnlyOnly about the Numbers, but about the Numbers, but Size Does Matter!Does Matter!

15

The fortune is in the 2’sThe fortune is in the 2’s

16

The LinkedIn MindsetThe LinkedIn Mindset

17 Rev. 8/200817

“You can have everything in life that you want if you just give enough other people what they want. “

Zig Ziglar

18

The importance of The importance of a proper mindset. a proper mindset.

Add value to your network

Help others

19

How Do You Make LinkedIn How Do You Make LinkedIn Work?Work?

20

Hunts Attracts

Farming vs. HuntingFarming vs. HuntingBuilding Relationships

vs. Selling

21

How Do You Monetize LinkedIn? How Do You Monetize LinkedIn?

22

How to Build Your LinkedIn BrandHow to Build Your LinkedIn Brand

• Visibility

• Credibility

• Profitability23