How to create benefit focused content that sells

© 2012 Softscribe Inc.

How to Create Benefit Focused Content That Sells

© 2012 Softscribe Inc.

People and companies want to buy solutions to fix their problems

© 2012 Softscribe Inc.

Write a benefit story so your prospect

will recognize themselves and their problem

© 2012 Softscribe Inc.

Write about what your technology does for users

© 2012 Softscribe Inc.

Have a user tell their story:

“We have a business just like yours that had a problem just like yours.

This story is about how we fixed our problem.”

How did the system solve the problem or make more money for a client just like them?

© 2012 Softscribe Inc.

Keep your content educational and filled with examples -

Benefits send a compelling message

© 2012 Softscribe Inc.

We Work For You.

Contact Us Now. 404.256.5512

success@softscribeinc.com

www.softscribeinc.com

Softscribe Inc. specializes in Vertical Market Consulting, Branding + PR

for the Hospitality & Travel, Government, Multifamily and related markets.