How I Built a Web 2.0, User-Generated Content, Citizen Journalism, Long-Tail, Social Media Site for...

Guy Kawasakico-founder

Web 2.0,

User-Generated Content,

Citizen Journalism,

Long-Tail,

Social Media Site

for $12,107.09

How I built a

0

number of business plan

drafts

0

number of pitches made to

venture capitalists

7.5

number of weeks from registeringtruemors.comto launching it

$4,500

cost of softwaredevelopment

$4,824.13

cost of legal fees

$399

cost of logo

$1,115.05

cost of domainregistrations

55

total number of domainsregistered to“surround”truemors.com

$12,107.09

grand total of all costs

1.5

number of full-time equivalent

employees

3

number of times TechCrunchwrote about Truemors

261,214

number of page views on the first day

14,052

number of visitors on the first day

0$

marketing budget

24

number of years spent to make $0 budget possible

405

number oftruemors posted onthe first day

218

number of truemors deleted as junk, spam, inappropriate, on the first day

3

number ofhours before the site was hacked

36

number of hours before Yahoo! recommendedthat we not use its hosting service because of our traffic

$29.96

monthly break-even point

$150

monthly break-even after switching fromYahoo!

2

number of days before Truemors was labeled the “worst website ever”

246,210

number of page views

on the day Truemors was called the “worst website ever”

150

number of Google hits the week before launch

315,000

number of Google hitsafter 11 days

4

• There’s really no such thing as

bad PR.

• $12,000 goes a very long way

these days. • You can work with a team that is

thousands of miles away.

• Life is good for entrepreneurs

these days.

For a copysend an email to:guy@truemors.com

Presentation created by:

www.ethos3.comEthos3 Communications