Capitalizing on Twitter

Capitalizing on TwitterJon Henshaw

Overview

• Profile Setup (Yawn)• Initial Engagement• Stuff You Can and Should Do• Stuff You Shouldn’t Do But Could

Who Are You?

Unrealistically Hot! Fake Celebrity

Who Are You?

Expert & Guru Brand

A “Real” Person

Bad Profile

Good Profile

Things You’ll Need

• 3rd Party Tools• Developers• Creativity• Proxy Servers

Initial Engagement

• Follow Target Groups• Unfollow Gently & Randomly• Maintain Your Ratio• Contribute & Stay On Topic• Retweet for Max Ego Boost• Find Topics in Twitter Search

Autopilot

• RSS Feeds• Search and Auto-Retweet or

Copy Tweet• Schedule Repeat Tweets

Event Promotion

• Target Geolocation• Monitor Search Terms• Auto-Reply / Mention on

Matches

Monitter

Corporate Use

• Use Brand in Username• Control Access• Sales and Support

– Retain Customers– Gain New Customers

• Distribute Coupons / Promos• Job Recruiting• Crowd Sourcing

CoTweet

Affiliate Marketing

• Create Thousands of Accounts• Have All of the Accounts Follow

Each Other• Follow Accounts that Follow a

Lot of Accounts

Affiliate Option 1

• Use Autopilot Techniques• Add Affiliate Site Feeds to Feed

List

Affiliate Option 2

• Search Keywords & Hashes• Setup Autoresponders

Affiliate Option 3

• Setup Searches• Create Reply Templates• Randomly Rotate Templates• Set Frequency Rate &

Intermingle with Autopilot

Email Aggregation

• Free Resources Requiring Email to Download

• Tweets Related to Newsletters• Private Beta Signups

Drive Impressions

• Same as Affiliate Option 3• Works Best for Celebs/Models• Target Mentions

Additional Tools

• EasyTweets• Topify• Incoming• Google It!

Social Me

• twitter.com/RavenJon• facebook.com/henshaw• linkedin.com/in/jonhenshaw• jon@raventools.com