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Social Media Benchmarking on Facebook is a valuable tool. You can measure your internal engagement against your external competition or to an amazing standard like George Takei. Why is he worried...he has 4.3 million fans? Engagement to your audience always involves roamers and zombie fans. Presented at Get Social Brevard.
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Social Media Benchmarking
measure an internal process against an external standard
Engagementthe act of being captivated and motivated
Should not be based on a single “like” but an ongoing conversation
4.3 million
52,222 likes 14,872 shares
July 28
288 likes2 shares
August 5
80,705 likes 25,711 shares
August 7
He had 2.3m likes/shares/comments in the last 10 days!
Wed. August 8th
1. What was his team worried about? Newsfeed.
2. What was he testing?Everything.
Are they a Facebook - Roamer?Zombie?
ZombieLike pages then disappear
RoamerLike it...participates sometimes
Engagement Rate Formula
= % of engagement
LikesFanbase
Comments Fanbase
SharesFanbase
+ +
George Takei 2.3 m4.3 m
53%=
10 days
SocialBakers.com
80% of posts should be on what your fan base has interacted with - liked,
shared, viewed.
20% is the business goal target.
Partnerships
July
884904
97%=
ActionLikeTakePost
WatchShopVisit
Share See
OrderTag
PromotionalEnteroffer
winnerevents
sweepstakesfree
discountcouponcontest
Lead the Roamers and Zombies
Do you like this?
Let us know ___?
Did you order your___?
Have you seen it yet?
2.3m likes/shares/comments in 10 days
Wed. August 8th
testing
Be more interesting.
Pay Facebook.
or
In social media there is no waiting.
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