ASPP 2011 Keywording

Refindability Best practice in workflow To help sell images on your own site For use when submitting to stock and

microstock agencies

Controlled

TransportationAutomobile

› Car Chevrolet

ColorRed

› Candy Apple Red

Uncontrolled

•Red•Car•Tires•Wheel•Shiny•Chrome•Classic

mountain lion

cougar puma

Export list from current program. Start keeping track of the words you

use for the things you most frequently shoot.

Use stock photo sites for research.

• Title (short, concise and no more than 10 words)• Caption (not required. Use for travel and real-life editorial or

documentary)• People (Total number of people depicted or nobody)• Age, Gender, Ethnicity• Length (full-length, half-length, head and shoulders)• Setting / Location (indoors or outdoors, or geographical

location if relevant)• Objects / Attributes (relevant things that are depicted)• Activities (actions, occasions, events)• Concepts (thoughts, feelings and ideas implied, but not

necessarily depicted)

Stemming AND, OR, NOT Compound Terms or Phrases Ambiguous terms

Describe images simply. Be specific. Pick the best word or words. Be descriptive, not excessive.

It’s not just about the image, it’s about the metadata…