12 frla ica-food_trends_presentation

CATERING WITH THE

SENSES

Trends You Can See, Feel, Taste & Touch

About the Speaker

Warren Dietel, Owner & President of

Puff ‘n Stuff Catering

• Entrepreneurial from the beginning

• Professional Experience

– Car Detailing, Puff ‘n Stuff Catering, Disney

Weddings, Disney Institute, Scott Kay

• Purchased PnSC in 2003

• International Caterers Association Director

• Partner with Fresh Ideas, East and

RPI Purchasing

• We started as a bakery

• Opened in 1980 as a family-owned business

• Purchased from my parents in 2003Expanded Infrastructure

in Orlando in 2006 to support growth

• Tremendous potential + aggressive growth plan = 267%

growth in 3 years

The Puff Story

• Over 450 staff members strong (50 FT)

– Diversifying segment base

• Expanded to Tampa in 2009 with an acquisition and

opening of a second office and commissary

• Plans to add third office in St. Louis later this year

• Six exclusive venues & many more preferred

• “Passionately Perfecting Life’s Celebrations!”

The Puff Story

Fresh Presentation bbq

Fresh Presentation churrascaria

Fresh Presentation asian buffet station

Fresh Presentation dim sum cart

Fresh

Presentation flat breads

Fresh Presentation duck

Fresh Presentation soup & salad

Fresh Presentation soup flights

Fresh Presentation soup with attitude!

Fresh Presentation Breakfast Cocktail Party Style

Fresh Presentation Farm Fresh Ingredients!

Faux Designs study in heirlooms virtual egg

Faux Designs ying yang crudo

Classics fresh cheese

presentations

Tray Pass the shadow box

Tray Pass with descriptive t-shirt

Tray Pass with themed

servers

Plated Presentations same protein, multiple ways

Plated Presentations beans and alternative grains

Flavor as Theme blueberry and lavender

flavors and colors

SPEAKEASY

classic cocktails

new style

Pairing Hors d’Oeuvres with Mini-Cocktails

Interactive Beverages

Late Night Snacks Mini Popcorn Boxes

Late Night

Snacks savory bacon and

blue cheese cookies

Late Night Snacks Drunken Tomatoes

At The Table community

At The Table family style service

At The Table Community

Hors d’Oeuvres

At the Table the table soup pour

At the Table the table pour

Reshape, Renew the new chips and dip

Reshape, Renew fish and chips tumblers

Reshape,

Renew mediterranean

sampler

Reshape, Renew salads

Reshape, Renew mac ‘n cheese cupcakes

Reshape, Renew waldorf salad skewer

Reshape, Renew caesar salad in

soy paper cones

Reshape, Renew stuffing cupcakes, mashed potato frosting

Reshape, Renew french toast cubes

Unique

Serving

Vessels

Edible Vessels

Live Action raw bar

Live Action noodles bar

Going Vertical!

Disposable Chic

Food Truck Fad

Seasonal & Fresh

Creative Sweet Tooth

If you cater, you need the ICA

• Education – Art of Catering Food, Catersource, Monthly Webinars

• Publications – Communicater and E-blasts

• Showcase your ICA website listing to potential clients. Referrals

• Networking – Become a part of our family

• ICA Logo

• CATIE Awards

CATIE: Catered Arts Through Innovative Excellence Awards

ICA Culinary Council Membership

Meet the International

Caterers Association:

www.internationalcaterers.org

Thank You!

Warren Dietel| warren@puffnstuff.com | 407.629.7833

To download a copy of my slides, go to:

http://www.slideshare.net/WarrenDietel

www.facebook.com/puffnstuffcatering | Twitter: @pscatering