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This is a quick overview of the Energy Cultures 2 research project, its main aims and workstreams and research leaders.
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NEW ENERGY RESEARCH
Dr Janet Stephenson
Energy Cultures team
What’s unique about the Energy Cultures approach?
• Interdisciplinary team
• Energy transitions, behaviour change
• Whole-picture thinking
• Energy Cultures framework
Material culture
Energy practices
Norms Do
Have
Think
ENERGY CULTURES 2
1. Energy efficiency in households, businesses & their transport
2. Future transport systems
Energy Cultures 2
• led from Otago University
• 4 years 2012-2016
• 12 researchers
• 2 PhD & 4 Masters scholarships
Prof. Gerry Carrington physics/
engineering
Dr Paul Thorsnes
economics
Dr Janet Stephenson sociology/
human geography
Prof. Rob Lawson consumer psychology
Prof. Barry Barton law & policy
Dr John Williams
marketing
Dr Rebecca Ford
engineering
Dr Sara Walton
management
Dr David Rees system
dynamics
Dr Charles Sullivan psychology;
transport statistics
Michelle Scott psychology, HCI
Debbie Hopkins environmental
sociology
The Energy Cultures team today
Dr Adam Doering social science;
transport
Research questions posed by MBIE
1. Considering the current pattern of energy usage in New Zealand homes, small businesses and transport, where do the ‘highest impact’ opportunities lie for energy savings and how can these be cost effectively leveraged?
2. In transport, what is possible with new technologies and practices for energy efficiency and conservation and how can consumers be encouraged to adopt them and encourage markets to deliver them?
Many existing unlinked data sets relating to energy use/behaviours
Data mining; statistical analysis
2nd (& 3rd ?) national household surveys plus transport questions
Longitudinal study: changes, trends, energy culture clusters
Energy use and efficiency potential in SMEs
Survey, interviews
“Personalised Energy Priorities” Prioritisation software based on
conjoint analysis
Business interest in adoption of new transport technologies &
practices
Structured ideas exchange with international and NZ experts &
leaders on future transport for NZ
Business opportunities in future transport
Policy and regulatory change to support future transport systems
Action research with early adopters in association with fuel company
Engineer
System Dynamics modelling Qualitative quantitative
Integrating all streams
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