Communications in Africa RISING: Initial reflections

Communications in Africa RISING: Initial reflections

Peter Ballantyne (ILRI)

Africa RISING Learning Event

Arusha, Tanzania, 11-12 November 2014

• Each and every activity and project involves communications

• We communicate across organizations

• We communicate across countries and regions

• We communicate with partners

• We communicate with farmers and communities

• We communicate to influence decision makers

• We communicate with each other in our projects

• We communicate to report and share results

• We communicate in meetings, through media, online, on paper, by phone, face to face, via platforms …

• We have dedicated communicators; but we all need to do it

Web - Communicating with audiences

Wiki – Sharing with each other

Repository – Publish with the world

Platforms – Engaging with communities

Campaigns – communicating to farmers

Video – communicating stories

Yammer – team ‘facebook updates

Photos – sharing images, telling stories

Events – enriching dialogue; better planning

Publications – researching communication

Everyone a communicator

Multiple demands and purposes

No single approaches and tools

Constantly changing and evolving and improving

Africa Research in Sustainable Intensification for the Next Generation

africa-rising.net

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