Taming the beast making data driven marketing work for you

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#tamethedata Taming the BeastMake Data Driven

Marketing Work for You

Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris

The audio for this presentation will be streamed through your computer; you must have properly working speakers

to enjoy this presentation.

#tamethedata

•Virtual Panel – not a traditional webinar•You are muted•Send in questions via•GoToWebinar – Question Box• Twitter - #tamethedata

•Hoping for LOTS of interaction•Planning on an hour session

Logistics

#tamethedata

Trish BertuzziPresident & Chief Strategist

The Bridge Group @bridgegroupincinfo@bridgegroupinc.com

Moderator

#tamethedata

Moderator & Panelists

Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris

#tamethedataTopics We May Cover Today

• Marketing/IT Budget Blur• Filling the Talent

Gap• Predict Revenue

Impact• Future Proof• The Cost of Bad

Data• Execute for

Effectiveness• Integrated

Solutions• Pinpoint ROI

Drivers

#tamethedata

Nadim HossainCEO

BrightFunnel@BrightFunnelsales@brightfunnel.com

Opening Remarks

Areas of Expertise- Revenue Driven Marketing- Attribution- ROI- Metrics

#tamethedata

Henry SchuckCEO

DiscoverOrg@DiscoverOrginfo@discoverorg.com

Opening Remarks

Areas of Expertise- Sales & Marketing Tools- Competitive Intelligence- Predictive Intelligence

#tamethedata

Craig HarrisCEO

HG Data@HGDatasales@hgdata.com

Opening Remarks

Areas of Expertise- Big Data- Analytics- Machine Learning- NLP Systems

#tamethedata

Nadim HossainCEO

BrightFunnel@BrightFunnelsales@brightfunnel.com

CEO Panelist

Areas of Expertise- Revenue Driven Marketing- Attribution- ROI- Metrics

#tamethedata

Henry SchuckCEO

DiscoverOrg@DiscoverOrginfo@discoverorg.com

CEO Panelist

Areas of Expertise- Sales & Marketing Tools- Competitive Intelligence- Predictive Intelligence

#tamethedata

Craig HarrisCEO

HG Data@HGDatasales@hgdata.com

CEO Panelist

Areas of Expertise- Big Data- Analytics- Machine Learning- NLP Systems

#tamethedata

For More Info

The Bridge Group, Inc.

info@bridgegroupinc.com BrightFunnelsales@brightfunnel.com

DiscoverOrginfo@discoverorg.com

HGDatasales@hgdata.com

#tamethedataThe After Party is Starting

Trish Bertuzzi Nadim Hossain Henry Schuck Craig Harris