Myth Busting: B2B Marketing

Myth BustingB2B MarketingWe’ve compiled a list of some of the common fictions surroundingB2B marketing & the real truths behind them based on a recent studyby Millward Brown Digital and Google that I think will surprise you.

MYTH:Millennials aren’t

making B2B businessdecisions.

Millennials make up almosthalf of the total B2B researchersactive today, and that % doubled

within a few short years.46% of B2B researchers in2014 were Millennials.

MYTH:B2B marketing needsto target top­level

executives.

81% of non­executives have someinfluence over B2B purchasingdecisions ­ so be sure to market

to everyone who could bemaking decisions to dobusiness with your

organization.

MYTH:You need to focus on brandedsearches when developing a

search strategy.

Research for B2B purchasedecisions will begin with a

generic search 71% of the time.Thoughtful SEO practices willensure your content stays atthe top of search engine

results.

MYTH:B2B researchers don’t

rely on mobiledevices.

Mobile growth has tripledover a few short years, and42% of B2B researchers arerelying on mobile devicesfor the entirety of theirpurchasing processes.

MYTH:The main purpose of videocontent is only to raise 

brand awareness.

70% of B2B researchersand buyers use videos to helpmake purchase decisions. In2014, clients viewed nearly900,000 hours of YouTube

content from B2Bbrands.

Learn how to be the answer tothe question when someonedoes a search looking for the productsand services you sell.

See How Content Marketing Can Increase Your Inbound Marketing

Help people make a buying decision andthey'll buy --- from you!