WE HAVE TO DO SOMETHING WITH SOCIAL MEDIA… #BUTWHATGerrit Heijkoop, How Can I Be Social (HCIBS)
Have you been sharing with #AIPCO
on Social Media?
Photos, Questions & Learnings
/Gerrit.Heijkoop@GHeijkoop
#AIPCO
Where do you stand?
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree1.Why do you stand where you are standing?
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree2. What does this place look like?
I am doing pretty well on Social Media
AgreeDisagree
I am doing pretty well on Social Media
AgreeDisagree3. What do you need to get here?
sales
Social media are a ‘virtual bar’
Social media are a ‘virtual bar’
How are you?
Social media are a ‘virtual bar’
How are you?You are doing pretty well, aren’t you?!
Social media are a ‘virtual bar’
It’s not that every action on social media leads to new business…
Social media are a ‘virtual bar’
It’s not that every action on social media leads to new business… … but almost every piece of business I can relate back to one or more social media actions.
why?
4 most important sources of TRUST
Be there: 80% of
success is showing up
Be nice: be fun to hang out
with
Be wise: know what
you talk about
Prove it! show your
happy clients
social media?
What do you find most annoying on Social Media?
#question
Your social media strategy …
Do not do unto others,
what you don’t want others do
unto you
Social ME-dia
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Why is this so hard??
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
AIDA still exists…
Attention Interest Desire Action Share
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
#example
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
#example
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
change …
Stop talking to them …
… give them some-thing to talk about!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
How?!
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
What button will they push?
Share your photo’s, findings & questions via #nttGdansk and @GHeijkoop
Can we now please get some more
best practices?
be there
Maintain your ‘social identity’ & network!
be nice
be smart
Facilitate!
Start with what’s already there...
people content activities
now take a minute ...
#reflectionapply toyour own sales process
If you do all this …
Be there: 80% of
success is showing up
Be nice: be fun to hang out
with
Be wise: know what
you talk about
Prove it! show your
happy clients
If you do all this …
I’ll be able to follow you, recommend you, and perhaps the nexttime we meet, instead of ‘How are you?’ I will then say:
‘You are doing pretty well, aren’t you?!’
Gerrit HeijkoopSpeaker, moderator & online host
Twitter: @GHeijkoop #AIPCO
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com
We have to do something with social media… #ButWhatGerrit Heijkoop, How Can I Be Social (HCIBS)
Deep Dive Session
Be relevant and prosper on-line
Gerrit Heijkoop
Executive Partner of How Can I Be Social
Social media are a ‘virtual bar’
AIDA still exists…
Attention Interest Desire Action Share
Start with what’s already there...
people content activities
Which (target-)audiencesare already actively involved with you?
#question
Social ME-dia
Which organisationsdo you like following on social media?
#question
If you get my attention... be relevant!
LearnLoveLaughLocation
5×L
Learn 5×L
wat
wat
Did you know…
LearnLove 5×L
wat
LearnLoveLaugh
5×L
wat
wat
wat
wat
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
LearnLoveLaughLocation
5×L
Listening:You have one mouth and two ears; there is a reason for that!
wat
wat
LearnLoveLaughLocation
5×L
What does your network want to talk ‘about’?
#exercise
1. Learn2. Love3. Laugh4. Location5. Listen
For example:
Gerrit HeijkoopSpeaker, moderator & online host
Twitter: @GHeijkoop #AIPCO
Facebook: /Gerrit.Heijkoop
E-mail: Gerrit@hcibs.com
We have to do something with social media… #ButWhatGerrit Heijkoop, How Can I Be Social (HCIBS)