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How to enabling e-‐Commerce with cash and collect Oct 10, 2013
Agenda • 7-‐Eleven e-‐Commerce ShopAt7.com. • How we enabling in-‐store payment • Insight and challenges
Hidden Agenda • Share the benefits to your customers
7,200+ Store naGonwide 9,000,000 millions customer per DAY 1,250 customer per store/ every day 0.8 customer every minutes in every store
by number
August 2013 400,000 Visitors 3,578,000 page view 466,000 members 6,900 items
List of brand
Fashion and Brand name bags
All internaGonal brand of IT and Tablet
Delivery Speed 1 Day in Bangkok 8 Days to Koh PP
-‐
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
Jul-‐0
9 Au
g-‐09
Sep-‐09
Oct-‐09
Nov-‐09
Dec-‐09
Jan-‐10
Feb-‐10
Mar-‐10
Apr-‐10
May-‐10
Jun-‐10
Jul-‐1
0 Au
g-‐10
Sep-‐10
Oct-‐10
Nov-‐10
Dec-‐10
Jan-‐11
Feb-‐11
Mar-‐11
Apr-‐11
May-‐11
Jun-‐11
Jul-‐1
1 Au
g-‐11
Sep-‐11
Oct-‐11
Nov-‐11
Dec-‐11
Jan-‐12
Feb-‐12
Mar-‐12
Apr-‐12
May-‐12
Jun-‐12
Jul-‐1
2 Au
g-‐12
Sep-‐12
Oct-‐12
Nov-‐12
Dec-‐12
Jan-‐13
Feb-‐13
Mar-‐13
Apr-‐13
May-‐13
Jun-‐13
2009 2010 2011 2012 2013
Shopping Process
Forget the best pracGce (in another industry) Best PracGce
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*1380512966392270019930*
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- “¡“√∂„™È™ÿ¥µ—«‡≈¢„µÈ Barcode ”À√—∫°“√™”√–‡ß‘π∑’Ë Counter Service „π√È“π 7-Eleven ∑ÿ° “¢“∑—Ë«ª√–‡∑»
Forget the best pracGce (in another industry)
Best PracGce doesn’t work
1. Poor ink jet quality prinGng 2. Customer forget !!!!
Tips 1 : Inform your ground staff
Tips 2 : Open the quesGon channel
SMS -‐>
MMS + Hi Res Screen + Mobile =
Challenge Is it work with low spec smart phone?
Customer Insight
In-‐store payment 80% Credit card 15% Bank transfer 5% Problem
1 2 3 4 5 6 % of paid order 11.26% 34.07% 22.26% 16.98% 10.95% 4.47% Accumulate paid
order 11.26% 45.33% 67.59% 84.57% 95.53% 100.00%
0.00%
20.00%
40.00%
60.00%
80.00%
100.00%
120.00% Aier day 95% of order will be paid.
5
% Payment reminder by SMS help paid increase 3
Credit card penetraGon less than 15%
Cash on Delivery Customer may not available home How to handle the cash aier paid by customer?
parinest@gmail.com Linkedin : Parin Songpracha
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