View
2.013
Download
3
Category
Preview:
Citation preview
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
45% OF ALL SALES THROUGH PERSONALIZED CONTENTS!! WITHIN ONE MONTH OF DEPLOYMENT
A Predictive Analytics Breakthrough www.retailreco.com
OMNI CHANNEL PERSONALIZATION YOURDESIGNERWEAR.COM A CASE STUDY
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
Mr. Dhruv Mehta, Director, Peripleko Retail Pvt. Ltd.
.
YOURDESIGNERWEAR.COM
“Retailreco personalization has well and truly proved its worth”
We are Pleased with the impact Retailreco personalization has on our business. Within One
month of deployment our sales have increased by 23%. It was easy to implement, improved
our customers shopping experience and has
given us a great ROI.
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
Vertical: Wide Range of Premium Fashion Indian Outfits (Primarily for Women). Established: 2007. Organization: Peripleko Retail Pvt. Ltd., Ahmedabad, Gujrat, INDIA Registered Customers : 38k Geography: India, US Products: 20k Information Modeling & accuracy Tuning Completed: 1st Week of implementation Predictive Accuracy: 22.48% !! Methodology: Training/Test split of 80-20 of historical sales data. Top 6 predictions generated for customers with minimum 3 buys from training data set. Predictions compared with actual buys of those customers in test data set. On-Site Personalization Live: 1st Week of implementation Retargeting Live: 2nd Week of implementation First Predictive Campaigning Emails Sent: 3rd Week of implementation
YOURDESIGNERWEAR.COM
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
ON-SITE PERSONALIZATION (HOME PAGE/ ACCOUNT PAGE)
Every Customer’s own shop
Contents Chosen : “Special offers for you”,“ Products that you liked” & “Products Suggested for You”
Admin Web Site Effect
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
ON-SITE PERSONALIZATION (PRODUCT PAGE)
Show every user more of their choice
Contents Chosen: “More of your choice” and “Recommendations For You”
Admin
Web Site Effect
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
EVENT BASED RETARGETING (ABANDONED CART)
Admin Email sent
CART-1 CART-2 CART-3
Recover the forgotten items, up sell more Upto 3 cart emails, with category wise discounting and dynamic coupons
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
STATS: EVENT BASED RETARGETING (ABANDONED CART)
Open Ratio=49% & Click Ratio=12%
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU)
Admin Email Sent
Personal engagement the single most important factor
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
STATS: EVENT BASED RETARGETING (RECENTLY VIEWED BY YOU)
Open Ratio=48% & Click Ratio=11%
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
EVENT BASED RETARGETING (MISS-YOU)
Admin Email Sent
Reengage with customers who forgot you Get them back and shopping with coupons & reminders of what they missed
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
STATS: EVENT BASED RETARGETING (MISS-YOU)
Open Ratio=42% & Click Ratio=10%
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING STEP 1: CHOOSE TYPE & CREATE
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING STEP-2: CHOOSE/CREATE CUSTOMER SEGMENT
80% of profits comes from VIP customers Segmentation on the basis of number of purchases or amount or product specific buys & any attributes
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING STEP-3: SELECT PRODUCT CLUSTERS & DEFINE DISCOUNT RULES
Decide which products you want to promote (All products in stock were chosen) Any number of clusters can be created with different discounting rules
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING STEP-4: FINALIZATION
Generate Dynamic coupons for all customers in the chosen segment If any of the product clusters selected contain their predicted buys
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING SEND FINALIZED CAMPAIGN ON CHANNELS OF INTEREST
Every Customer’s offer with Dynamic coupons is ready send on all channels of interest. Email/sms/on-site or on mobile applications.
Email & On-Site Personalization was chosen
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING CAMPAIGN EMAILS SENT
Email of Jane Email of John
Every Customer receives individual offer One click on the product takes them directly to ecommerce site to complete
order with Dynamic coupons applicable only for them
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
OMNI-CHANNEL CAMPAIGNING ON-SITE PERSONALIZED CONTENTS
Jane’s Home Page/Account Page/ My Shop view
John’s Home Page/Account Page/ My Shop view
Same individual offers are available on site too. Other personalized slots made active are “Recommendations for you” &
“Products that you liked”
Copyright 2014-15 Retail Automata Analytics www.retailreco.com
STATS: OMNI-CHANNEL CAMPAIGNING OF FIRST PREDICTIVE CAMPAIGN SENT
Open Ratio=48% & Click Ratio=14%
Recommended