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Every retailer wants to draw the traffic to the store by proposing a
wide range of products and categories that most of consumer
typically put on their shopping list.
Loyalty program?
• Shows who, what, when and how often buy
• Defines client value
• Provides targeted communication
What products are in clients basket
Friday evening?
Monday morning?30 grn. cost?
With beer and chips?
Two different baskets in evening:
Smoker 1: Cigarettes+Lighter ~ 30 grn.
Smoker 2: Cigarettes+Milk+Bread+Confectionary = 120+ grn.
For transformation of Smoker 1 to Smoker 2 marketers used
strategy: «Discount coupon 3% for the purchase more than 100
grn.»
Result: 20% of Smokers 1used discount coupon.
Case about smokers
Case about business lunch
Typical basket at lunch:
Yogurt+Bakery = 30 grn.
At lunch time put together Yogurts & Bakery.
Result: Number of receipts with this pair of products
doubled.
Increase the number of items in basket by improving product
placement, additional proposals and cross sales.
Benefits
• Understand customer needs
• Range most suitable for clients
• Product placement optimization
• Demanded offers formation
• Target marketing activity
• Increase of articles number in the basket
All for customer!
Datawiz Inc.
http://datawiz.io/ru/
Tel.: +38 (050)337-73-53
E-mail: hello@datawiz.io
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