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#Lovethestore: When You Do Digital Right
JASON CHEN, VP, Retail and Partnerships, WithMeMINSON CHEN, Business Development Manager, Retail & Entertainment Vertical
Business, Samsung Electronics America, Inc. JOHN HAZEN, SVP, Direct-To-Consumer & Omnichannel, True Religion Apparel, Inc.
DAVID TAKEUCHI, Principal, Ernst & Young
#Lovethestore: When You Do Digital Right
In this session you will learn:
What the role is of digital in the store How these leaders integrated digital to physical How to take the principles and apply it
Human Centered – Experience Led – Personalized
UX
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STORE PHILOSOPHY
SLOW THE CUSTOMER DOWNENDLESS AISLECLIENTELLING
SLOW THE CUSTOMER DOWNDIGITAL SIGNAGE
ENDLESS AISLEDIGITAL SALES FLOOR
CLIENTELLINGBLACKBOOK
BANDendless aisle
+clientelling
email acquisition is their customer
ship from store is their inventory
We must empower and not impair the stores.
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“People can purchase products anywhere anytime on their mobile device. They don’t need another store”
Cultural Destination& Digital Playground (37,000 square foot space)
We don’t sell any products!
Events & Experience Program
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Interact with the things you are passionate
about
Arts, music, sports, wellness, fashion, and food all powered by or enhanced by Samsung technology
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• Live Cooking Demo for foodies
• on Samsung pro kitchen appliances
• Inspired by Club des Chefs
837 Event – Chef Daniel Boulud
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• Behind the scenes into culinary journey from prep in kitchen to the table
• Gear VR
837 Event – Chef Daniel Boulud
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837 Events – Kendall & Kylie Pop-up store
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Samsung 837 Events – LeBron James
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Interact with the things you are passionateAbout
Arts, music, sports, wellness, fashion, culinary
837 Art Installation - Social Media Tunnel
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837 Experience – Selfie on 3 story wall
Millennials are prioritizing
'experiences' over stuff”
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Samsung 837 Experience - VR Tunnel
Brand story telling through
VR
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CXP
roduct
Store Design & Technology
Doing digital right
CX
+Digital Agency
Shopper MktAgency
ITVendors
Tech InnovationPartner
Shared Purpose Collaboration
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“On-demand and sharing economy”
Is Retail Next?
Amazon Go
Pop-upStores?
Hotels Taxis Office Retail
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$10 to $50 billion From 2014 to 2016
US – pop-ups contribute $50 billion
(16% of the online retail market)
The Rise of pop-up retail
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Goggle-less VR
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ADD BACKGROUND IMAGE
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WithMe is an on-demand retail platform for brands to quickly open turnkey omni-channel spaces across major cities.
• Complete all-in-one smart store solution• Accelerated activation• Perfect blend of online & offline shopping• Integrated and scalable system
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- The customer journey is the convergence of the online experience in a physical store.
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Interactive Relationships
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Experiential
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Endless Aisle
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Simple
WithMe Platform
TurnkeyTrue OmnichannelHyper scalingModular
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Scalable & Flexible
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John HazenHow do you start?
Minson ChenHow do you choose the right partnerships?
Jason ChenWhat does success look like?
Human Centered – Experience Led – Personalized
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