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https://www.33voices.com | The founders of Exo Protein, Zady and Bucketfeet share strategies behind effective pop-ups for e-commerce brands. What’s the best pop-up you’ve ever visited? Tweet us @33voices for a chance to be featuring on our newsletter and website. Have a question? Ask a founder: http://bit.ly/1zuYGs8
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HOW TO LAUNCH A SUCCESSFUL POP-UP SHOP
INSPIRED BY:Exo Protein
Prioritize locations where your early adopters spend their time. Whether it’s a Crossfit gym or a
tech convention, share your product in their natural environment and empower them with the role
they can play in a better future.
INSPIRED BY:Zady
Shopping will always be a visceral experience. Display your designs in the context of your movement
and allow customers to intimately engage with each one.
INSPIRED BY:BucketFeet
Incorporate experiences in the store that aren’t related to selling your product. Whether an interactive wall encouraging customers to write their memories, oran art gallery with rotating artists, engage individuals’
senses before thinking about their wallets.
INSPIRED BY:Zady
Offline interaction is your chance to share your story. To lead with your mission, educate
a customer the moment they walk into your pop-up. Try explaining your movement with a sign clearly
detailing each chapter in your story.
INSPIRED BY:BucketFeet
To make the event irresistible, create a one-of-a-kind experience that’s short term. Make changes fast and
promote visiting the store as a limited opportunity.
INSPIRED BY:Zady
E-Commerce startups are still brands. Commit yourself to building meaningful relationships
with your customers offline.
INSPIRED BY:Exo Protein
Once you cultivate a customer relationship, follow up with personal emails and phone calls to learn about his or her experience with your product or service.
INSPIRED BY:BucketFeet
Follow in Steve’s footsteps by drawing people in with beautiful design, exceptional service and
a new experience promised each visit. To cultivate brand evangelists, prioritize an engaging experience above selling your product.
INSPIRED BY:Exo Protein
To promote viral word of mouth marketing, provide tangible items demonstrating that users
love your brand. Try buttons, apparel, and hats with humorous sayings, proactive statements, or your
logo to encourage people to ask, ‘why?’
What’s the best pop-up you’ve ever visited?
tweet us!
Tweet us @33voices for a chance to be featuring on our newsletter and website.
featured Startups:
ZadyExo Protein BucketFeet
TUNE IN
exoprotein.com
TUNE IN
zady.com
TUNE IN
bucketfeet.com
CONNECT WITH US!
Tell us what you thinkJenna@voices.com
Presentation created by Chase Jennings
Insights by Jenna Abdou
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