David Mitchell - Retail Buyer-Merchandise Manager

Procurement Manager

David Mitchell

Systems & PoliciesPIMS (inventory system)

Maintenance to all parksTrainingReporting

Top 25 sellersPolicies and procedures

VendorsVendor guidelinesArtwork review Invoice issuesSet up with researchQualify

Daily actionsEmail followCreate PO’sCoordinate new programs, and PO’sImport item masters (PIMS parks)PIMS super userOpen PO follow upPark to Park communication

Project managementVendor challengesRetail Product reminders (check list)

Retail storesPark Store Locations

MerchandisingProduct storyColor balanceImpulse buysReview new productsCreate PlanogramsExpos and Trade showsTrack OTB

Generate Retail Revenue - ModeratorProduct researchSample reviewPark feedback

Retail SalesOpen To Buy (OTB)

AnalysisSales per square foot

Increased Candy sales by 40% with 6 x 10 candy wallIdeas on selling slow moversObsolete

Research goods no longer sellingBefore & After

Pictures of store layoutReducing vendor base

Commodity items (1-2 vendors)Vendors create product signageGoods sold data

Available to vendors for negotiating

Retail SalesIdentifying Trends and FadsIdentifying Guests and Price PointsRetail Revenue CategoriesNew items, Nostalgic, ImpulseSwim and AccessoriesSmall Spaces – Big ImpactHot Trends 2013-2014Eye Catching for Kids Store Layout Spill out, Displays, Advertisement

Retail Revenue ProgramsNew Candy

Raindrops and Pucker Powder – no charge for machinesOcean Potion

New 3-year contract - $25,000 in Life Guard productAqua Massage

Provide bed options – currently in five waterparksCotton Candy

For locker rental key returnRedemption

Retail ideas with vendor and product selection Mobile Charging Devices

Table the idea (some revenue is better than zero)

ChallengesObsolete goods (% of total inventory)Employee retail trainingEmployee conversions (upselling)Gain more exposureStore signageStructure – layoutCompetitive pricingIn-park signageCommitment to excellence