2017 SearchSpring Product Roadmap Preview

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2017 Product Roadmap Preview Webinar

Agenda

1.) Introduction

2.) Roadmap

3.) Beta Program

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Product Leadership Team

Gareth - CEO - Product Vision

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Julia - Product Designer

Adam - Jr. Product Manager

Introduction

2017 SearchSpring Product Updates

● Merchandising: Putting retailers in the driver's seat

● Personalization: Present products tailored to shopper’s individual preferences

● Unified “Relevancy API”: The SearchSpring API powers digital commerce experiences

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● Increase gross margin○ Automatically boost items based on item-level gross margin○ Promote house brands○ Gain pricing leverage with manufacturers/brands by promoting their product○ Attract “Full Price” shoppers by showcasing higher quality brands

● More automation (save time)○ Automate the ordering of products on search, category and brand pages○ Use metrics to continually optimize product placement

■ CTR, conversion, revenue-per-visit, etc○ “Set it and forget it” rules

● Tools for fast fashion and high-turn retailers○ Easier control of in-stock vs out-of-stock items○ Showcase new and in-season items

Merchandising Vision

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Personalization Vision

● Create the traditional in-store experience online● Know your customers● Adapt product listings pages and widgets to the shopper● Easier & faster shopping for customers

○ Less clicks to get to product pages○ More engagement at the product level

● Consumers want:○ To be personally greated○ Feel like retailers know them (without being creepy)○ Adapt the online experience to their needs

● Marketers want:○ To richly target consumers with relevant offers (need rich customer profiles)

● What not to do:○ Don’t promote irrelevant product to customers

■ I bought cologne on Sephora, then received promotions for makeup7

● 70% of traffic is now mobile - speed is critical○ Search query spelling is getting worse○ “Questions” are more complex

● Answer complex customer questions○ “I want a black dress for New Year’s Eve”○ “Which herbal teas help with sleep”○ I like this product but the color isn’t right - “what else do you have?”

● Merchandising needs○ Show the customer similar items from the same brand / category○ Automatically include recent promotions in Autocomplete○ Whitelist & blacklist capabilities across product recs and autocomplete

● Developer needs○ Easy to consume on web, mobile, in-app and back-office

■ Fast response times, small payloads, CORS headers○ Consistent access to products and related content anywhere on the site○ Offload search-related machine learning and NLP to SearchSpring

■ More time for app development, frontend and integrations

SearchSpring API Vision

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Roadmap

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2017 Product Roadmap

● Q1: Merchandising● Q2: Personalization● Later: Unified “Relevancy API” (aka Greyhound)

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Merchandising

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What’s New?

● Product Boosting Rules on category pages (beta)● Improved Visual Merchandising Interface

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Product Boosting Rules

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Product Boosting Rules

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● Allows merchants to control which kinds of products to promote and where○ Example: Always Promote On Sale Products

Product Boosting Rules

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Product Boosting Rules

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Product Boosting Rules

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Product Boosting Rules

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What’s Next?

● Global Product Boosting Rules● Exclude Rules● Merchandising Improvements

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Product Exclude Rules

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Product Exclude Rules

● Allows merchants to control which kinds of products to hide, and where

● Visual Merchandising: What doesn’t belong? ○ For Example: I don’t want red items to ever show up in this Blue

items campaign● Global Rules: What should never show up?

○ Example: Always hide Out of Stock Products

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Enhanced Triggers, Additional Banners & Bulk Import

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Bulk Product Import

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Additional Banners & Enhanced Triggers

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Personalization

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Personalization● Discover your shoppers needs and wants● Leverage preferences to elevate relevant products● Create a custom tailored shopping experience ● Provide transparency as to how search results are

being customized

26Jenny

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Personalization

Product listings for ‘Party Dress’ without personalization

Personalization

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We prompt new customers to tell us their preferences

29Personalized results for Jenny

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● Jenny’s profile continues to build as she interacts with the site

● Her profile follows her throughout the site

31Jenny’s preferences continue to influence search and category pages

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Unified “Relevancy API”(aka Greyhound)

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Unified “Relevancy API”

● Unification: Consistent functionality across all endpoints○ If you can do it in search you should also be able to do it on product recs

● Faster: All of our relevancy smarts and promotional intelligence, even faster than before

● Easier to Use: More documentation, frontend starter SDKs, richer payload control (get more / less data as needed), CORS support

● Content Integration: Promotional pages, Blog entries, shipping information, product reviews, social posts, POS/offline data, etc.

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Beta Program

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The SearchSpring Beta Program

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● A new feedback program for our users

● Your chance to play an active role● Capping at 25 beta testers: Some

open spots remain, so email us!● Benefits: Get the newest features,

influence how our product works for you

● Always evolving, so let us know your thoughts

The SearchSpring Beta Program

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Survey: What kind of Merchandising do you use?

Community Feedback

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● New community feedback forum for all: searchspring.userecho.com● A space to ask questions, submit ideas, vote up and offer thoughts

on the ideas of others● Allows SearchSpring to actively see what we can improve, what the

demand is, and the different needs of merchants.

Thank you.

Email me to join our beta program!adam@searchspring.com

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