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will purchase all of their
back-to-college shopping online
BACK TOCOLLEGEBACK TOCOLLEGE
SHOPPING REPORT
expect to get everything they needfrom Amazon, Target, and Walmart
Most back-to-college shoppers will only purchase from
1 3 retailers
Millennials prefer
over shopping in store because they
is important to Millennials
Fast, Freeshipping
The top reasonMillennials don’t
shop online is
ABOUT US
24%
don’t have towear pants
36%
don’t have todeal with people
10%
can drinkwhile shopping
Branding Brand's platform provides seamless mobile app, web, and in-store experiences to the customers of 200 major retailers—more than any other e-commerce provider. Visit blog.brandingbrand.com for more consumer trends.
Consumer Survey Data Used: 1,001 18-to-24-year-old online shoppers
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