Using Culture as a Recruitment Tool, Annie Earhart, CO2 2017

Using Culture as a Recruitment Tool

Annie Earhart, Digital Marketing AnalystCoalmarch Productions

Culture fit applicants accepted a 7% lower salary & departments with cultural alignment had 30% less turnover.

-Monster.com

Company culture is the sum of team behaviors

Company culture is defined by behavior that is rewarded the most

Company culture manifests itself in how people instinctively react to situations

Your company culture says, “We treat our team like people first, employees second.”

How do you ensure your team is passionate about your company?

How do you ensure your team is passionate about your company?

Hire for culture fit.

Cultural fit = same appearance, hobbies, background, upbringing

Cultural fit = same appearance, hobbies, background, upbringing

Cultural fit = shared beliefs about what work should be like

Do you hire just to fire?

Do you hire just to fire?

CONSEQUENCES.

Consequences:

1. Having to fire bad fits. Time/money wasted.

Consequences:

2. Work environment suffers

Consequences:

3. Good people quit

Consequences:

4. Trust in management erodes

Consequences:

5. Your service suffers

The business case for hiring for culture fit:

The business case for hiring for culture fit:

Significantly improve team retention & performance

The business case for hiring for culture fit:

Significantly improve team retention & performance

Directly impact your growth & profitability

But! Before you hire for culture fit:

But! Before you hire for culture fit:

Build a strong culture

But! Before you hire for culture fit:

Build a strong cultureShow off your culture

How do you build a strong culture?

How do you build a strong culture?

Company culture audit

How do you build a strong culture?

Company culture audit(hint: ask your people)

If you build it, they will come.

If you build it, they will come.(great applicants)

If you build it, they will come.

1. Rally around company purpose

(great applicants)

If you build it, they will come.

1. Rally around company purpose

2. Get your team involved

(great applicants)

If you build it, they will come.

1. Rally around company purpose

2. Get your team involved

3. Treat your people well

(great applicants)

If you build it, they will come.

1. Rally around company purpose

2. Get your team involved

3. Treat your people well

4. Lead by example

(great applicants)

How do you show off your culture to potential new hires?

How do you show off your culture to potential new hires?

Your social media

How do you show off your culture to potential new hires?

Your social media

Your website

Dedicated pages for culture & hiring

Interview your team members

Go behind the scenes

Good deeds

Team meetings/offsites

Remember!

Remember!

Customers are more easily attracted by an amazing service.

Remember!

Talented people are more easily attracted by an amazing culture.

Customers are more easily attracted by an amazing service.

Questions?

Annie Earhart, Inbound Marketing Analyst

Coalmarch Productions

aearhart@coalmarch.com

linkedin.com/in/anastasiaearhart