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Noviembre2015
www.isdi.es
IN THE DIGITAL ERA T A L E N T
Fá#maGalloMar,nez
fgallo@isdi.es
TalentintheDigitalEra
be digital? …what does it mean??
1. Accesstotechnologyandinforma<onsystems
2. Democra<zesdeprocess
3. Newbusinessmodelsemerge
4. Ifweallhaveaccesstothesameaudience,whocontrolsthemessagethen?
¿Brands… or… Users?
NEWCONSUMERS…
Only?
Milennials… centennials
Youloveme,feedme,
givemeaffec1on…YoumustbeGOD
Youloveme,feedme,
givemeaffec1on…ImustbeGOD
Whatacatthinks? Whatadogthinks?
“By 2020, 45% of us will have a digital related job.”
European Commission
NEWCONSUMERS&
NEWEMPLOYERS
PUSH
MODEL1.0
RELATIONALMODEL2.0
Employer Consumer
DIGITALVISION
DIGITALAPPROACHto
DIGITALBUSINESS
MARKETTALENT
Digitaltransforma#onModel
DIGITALVISION
DIGITALAPPROACH
DIGITALBUSINESS
MARKETTALENT
DigitalResearch
DigitalCustomerFocus
DigitalApproachtoDistribu<onChannels
DigitalExperience
DigitalApproachtoSupplyChain
DigitalTalentDefini<on
DigitalTalentRecruitmentDigitalTalent
Training
DigitalTalentEngagement
DigitalEmployerBranding
DigitalCulture
Leadership DigitalTrasforma<onStrategicPlan
ResourcesandTechPla[ormsDigitalGovernance
DigitalInnova<on
ModelTransforma<on
GenerateValue
DeliverValue
CaptureValue
TransformValue
Digitaltransforma#onModel
DIGITALVISION
DIGITALAPPROACH
DIGITALBUSINESS
MARKETTALENT
DigitalResearch
DigitalCustomerFocus
DigitalApproachtoDistribu<onChannels
DigitalExperience
DigitalApproachtoSupplyChain
DigitalTalentDefini<on
DigitalTalentRecruitmentDigitalTalent
Training
DigitalTalentEngagement
DigitalEmployerBranding
DigitalCulture
Leadership DigitalTrasforma<onStrategicPlan
ResourcesandTechPla[ormsDigitalGovernance
DigitalInnova<on
ModelTransforma<on
GenerateValue
DeliverValue
CaptureValue
TransformValue
Digitaltransforma#onModel
The moment of truth
CICLODEVIDADELTALENTODIGITALLIDERAZGO
h]p://wapo.st/1gMZZw5
CHIEFTALENTOFFICER
Itsprincipalmissionistoleadthethenewlifecycle
oftalentintheorganiza<on
1Understandthedigitalopportunity. 2Iden#fythechallengefor
theorganiza#on,forthetalent,andculture.
3Drawthenewdigitaltalentjourney;puanghimin
thecenteroftheexperience.
4Leadchangemanagement,makingyourorganiza<on,avibrantplacetowork.
DigitalTalentTransforma<onFORANEWGREATCULTURE
3KEYPRIORITIES
1LEAD AND
DEVELOP 2ATTRACT
AND
ENGAGE 3TRANSFORM AND
REINVENT
DigitalTalentTransforma<onFORANEWGREATCULTURE
3KEYPRIORITIES
1LEAD AND DEVELOP 2ATTRACT
AND ENGAGE 3TRANSFORM
AND REINVENT
• Alwaysnearthebusiness
• RealTimeTraining• Newperformance
management
• Leadersinalllevels&Empowerment
•Image&digitalreputa#on•Employerbranding,arealvalueproposi#onperemployee•Selec#ngthebesttalent•Beyondengagement
• HRNewcapabili#es,technologyonesalso
• Talentanaly#cs• Aglo-calproject
A VISION FOR THE CHIEF TALENT OFFICER New E-SKILLS for developing:
E-LEADERSHIP
CAPACIDADES
Pensamiento crítico
Habilidad social
Capacidad técnica
“To be fully participants in the new media culture”
“Participatory culture, shifts the focus of literacy from one of individual expression, to community involvent”
Henry Henkings
…. ….
k a t a
MODELOkataCOMPETENCIADIGITAL
“Para identificar, comprender y transformar el mundo que nos rodea”
kataMODELDIGITALCOMPETENCES
MobileSearchEngines
E-Commerce
SocialMedia
Design&UX
ContentStrategy
Technology
Adver<sing
MetricsDigitalMarke<ng
kataMODELDIGITALCOMPETENCES
MobileSearchEngines
E-Commerce
SocialMedia
Design&UX
ContentStrategy
Technology
Adver<sing
MetricsDigitalMarke<ng
kataMODELDIGITALCOMPETENCES
DistributedCogni<on
Collec<veIntelligence
TransmediaNaviga<on
Performance
Simula<onDatadrivenJudgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
LifelongLearning
MobileSearchEngines
E-Commerce
SocialMedia
Design&UX
ContentStrategy
Technology
Adver<sing
MetricsDigitalMarke<ng
DistributedCogni<on
Collec<veIntelligence
TransmediaNaviga<on
Performance
Simula<onDatadrivenJudgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
LifelongLearning
kataMODELDIGITALCOMPETENCES
Influence&Engage
Search&Integrate
ProblemChallenging
Collaborate&Circulate
MobileSearchEngines
E-Commerce
SocialMedia
Design&UX
ContentStrategy
Technology
Adver<sing
MetricsDigitalMarke<ng
kataMODELDIGITALCOMPETENCES
DistributedCogni<on
Collec<veIntelligence
TransmediaNaviga<on
Performance
Simula<onDatadrivenJudgement
Play
Appropria<on
Mul<tasking
Networking
Visualiza<on
Nego<a<on
LifelongLearning
Leadinginthenewworldofwork
www.isdi.es/formacion/ditex
@ISDI_edu
+34900814144
THANKYOU!!
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