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HR Open Source | Prospectus
Page
HR OPEN SOURCESponsorship Deck-
2017
Ambrosia Vertesi // Lars SchmidtCo-Founders
HROS.co
AMBROSIA VERTESICoFounder
LARS SCHMIDTCoFounder
OUR TEAM
@hambrody @Lars
OUR OPPORTUNITYThe common denominator to every organization is people, yet investments
in people function development is often minimal.
Faced with rapidly accelerating innovation expectations in the field, most practitioners lack the resources, budgets, or networks needed to keep pace.
The legacy of HR and “war for talent” mindset slows progress and leads to knowledge hoarding and silos.
This has left a widening gap between leaders and laggards, impacting both the organizations we are building and eventually the bottom line.
The evolution of HR technology is outpacing the capabilities and understanding of practitioners. We aim to serve as an educational platform
to narrow that gap.
What if HR leaders could plug into the collective intellect of other global practitioners - at scale and at no cost to them?
Would this enable practitioners build better organizations and accelerate elevating the field forward?
Yes.
SO WE ASKED OURSELVES...
1. PRACTITIONER CASE STUDIESA robust, searchable library of proven case studies, contributed by practitioners, sharing “the how”. How they developed, executed, and measured specific initiatives.
2. RESOURCE LIBRARYCurate a centralized resource collection of various templates, resources, and guides to access when needed.
3. COMMUNITY SOCIAL FORUM Cultivate an engaged “collective intellect” of global HR and recruiting practitioners freely sharing knowledge and expertise.
4. EVENTS Launch a signature event, and local meetups to bring the global community together for in depth learning
HOW WE WILL ACHIEVE OUR MISSION
OUR MISSION AND VALUES
Our intention is to transform the field of HR to become more impactful by democratizing access to progressive and
innovative practices.
OpennessSharing is Caring
ActionHave an Impact
HumilityCommunity > Individual
InspirationCollaborative Learning
CASE STUDY OVERVIEW
● Who you are?● What you did?● Why you did it?● How you did it?● What are the results?● What you got wrong?● Key takeaways?● Technologies used?
*25 published to date. click on the brand image to read their case study
WHY WE ARE DIFFERENT
The landscape of where practitioners go to learn the field is quite crowded; Bersin, CEB, SHRM, HRCI, CIPD, conferences, and more.
The common denominator? Cost. We believe in providing high value resources to practitioners at no cost.
We’re not here to define best practices. Our aim is to showcase progressive practices that enable practitioners to prepare their businesses for what
they need for tomorrow.
We are driven by a peer community. Which means they get the learning, network, and mentorship more naturally because they are all in it together.
GLOBAL50+ Countries Represented
VOLUNTEERS300+ members registered to volunteer to support HROS
ACTIVE USERS50+ posts and comments per week in HROS Facebook CommunityGROWTH10+ new members registrations each week
COMMUNITY GROWTH OCT 15 - NOW
LEADERSHIP - VP
C-LEVEL EXECUTIVE
CONSULTANT
LEADERSHIP - DIRECTOR
LEADERSHIP - MANAGER
INDIVIDUAL CONTRIBUTOR
7% 25%
11%
7% 30%
19%
COMMUNITY BREAKDOWN - SENIORITY63% of members are decision makers (manager and above).
COMMUNITY BREAKDOWN - FUNCTION
RECRUITING37% self identifies as recruiting
HUMAN RESOURCES55% self-identifies as HR
OTHER8% of membership self identifies as other (Marketing, etc)
37%
55%
8%
Span all function of HR and recruiting, and as well as fields of Marketing, Technology, and more.
HR Open Source | Prospectus
GRAEME JOHNSONVirgin Media
Head of Resourcing & Employer Brand
I love the concept of HR Open Source. Learning and sharing honest accounts of how to succeed in our profession is incredibly valuable. There is a lot of
preaching from thought leaders out in the market, and not enough real-life
accounts of how to succeed in practice. HROS plugs this vital gap, and
is an excellent forum for knowledge sharing and external benchmarking.
Press: Fast Company, TechCo, Forbes, ERE, LinkedIn, SHRM, Glassdoor, HRNSpeaking: Talent Connect, Glassdoor Summit, SHRM Annual, HR Tech, HR Tech World Congress, Australasian Talent Conference
OUR AMPLIFICATION
LOOKING AHEADThe first full year has been intentionally self-funded by founders.
Our aim was to prove the model and build an engaged community.
We traveled the world, speaking at conferences, recruiting new members, and validating the value and interest of the global HR
community.
We have a clear value proposition and plan on taking HROS to the next level.
Funding to cover operational expenses is crucial as we shift into this new phase of global growth.
OUR GROWTH GOALS 2017Growth Marketing Initiatives
● Expand reach to 5,000+ registered members globally● Refreshed brand assets and marketing collateral, merchandise, website, swag, and
etc● Brand visibility and awareness campaigns to bring conversation to entire C-Suite
audience
Community Value Building● 25 (bi-weekly) case studies created and published● “2018 Talent Innovator Trends to Watch” member survey ● First HROS community conference event - “The Gathering”● Framework to scale hosting local meetups across NA, EMEA, and APAC
Operations Scaling● Incorporation of HROS, with associated legal and administration investments● Operational expense budget for 2017
SPONSORSHIP BENEFITSFirst Mover Advantage● Be a founding supporter of an initiative poised to change the global field of HR for the
better● Build brand equity with practitioner community as a grassroots early adopter in the
space● On premise practitioner learning by HROS founders that is tailored to your needs
Year Round Brand Awareness● Recognition as part of the broader and larger tier 1 press story of the future workplace ● Visibility online, press, social media, case studies, newsletters, blogs, webinars, and
more● Brand recognition and thanks mention at 15+ speaking events globally in 2017● Online acknowledgement as HROS sponsors to 300+ unique daily website visitors
Year Round Lead Generation Opportunities ● Reach thousands of HR and Recruiting leaders (buyers and influencers) in 50 countries● Community webinar hosting including access to registration leads ● Exclusive access to influencers at hosted private events● Sponsored content per sponsorship level reaching thousands of progressive
practitioners
Note: Sponsorship does NOT influence content (case studies, blog posts, events, etc.)
SPONSORSHIP LEVELS 2017SILVER GOLD PLATINUM
Logo/link on website, social, newsletter Logo/link on website, social, newsletter Logo/link on website, social, newsletter
HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box HROS digital sponsorship kit & swag box
Co-host exclusive influencer dinner (at cost) Host exclusive influencer dinner (at cost)
1 sponsored content update in monthly newsletter 3 sponsored content updates in monthly newsletter
Logo on HROS Conference Slide Deck (15+ global talks in 2016)
Logo on HROS Conference Slide Deck (15+ global talks in 2016)
Co-sponsor webinar (+ registration leads) Sponsor exclusive webinar (+ registration leads)
2-hr remote strategy session w/HROS Founders 1-day onsite strategy session w/HROS Founders
Sponsorship of 2018 ‘Talent Innovator Trends to Watch Report (includes Forbes coverage)
$5,000 Annual Sponsorship
$20,000 Annual Sponsorship
$35,000 Annual Sponsorship
HR Open Source | Prospectus
CONNECT WITH US
@HROpenSource
/company/HROpenSource
@/groups/HROpenSource
@HROpenSource / #HROS
http://HROS.co
info@hros.co
Headquarter
13 Ave. Ballarta
Barcelona, Spain
EUROPE OFFICE
45 Calle Norte
Argentina
SOUTH AMERICA OFFICE
1243 Barker Cypress
San Francisco, California
UNITED STATES OFFICE
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