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Join Glassdoor and Jibe for a webinar on mobile recruiting entitled, “How to Recruit Millennials by Going Mobile & Embracing Company Transparency.” Key Takeaways: -How to optimize your career site for mobile devices or integrate mobile with your Applicant Tracking System (ATS) -What Millennials look for in employers and how they do their research -How to improve your job candidate experience to win over candidates
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Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title style
How to Recruit Millennialsby Going Mobile and Embracing
Company Transparency
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Webinar Tips for Attendees
You can connect to audio using your computer’s microphone and speakers.
Or, you may select “Use Telephone” after joining the Webinar.
All lines will be muted to avoid background noise.
You can ask questions at any time by typing them into the Questions Pane.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Featured Speakers
Matt KopjakSr. Business
Development ManagerMatt.Kopjak@Glassdoor.com
Phil SchraderProduct Manager
pschrader@jibe.com
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Agenda
Rise of Mobile What Matters to Millennials? Mobile Job Search Challenges Building the Case for a Mobile
Recruitment Strategy Developing Your Mobile Strategy
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Rise of Mobile
Mobile Shipments Surpassed PC Shipments in 2010
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
2014: Mobile Users Will Surpass Desktop Users
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of job seekers report using their mobile device to search for jobs at least once a day
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
of employees who admit they’ll look for a new job in the next year say their mobile device is an important tool and resource for their job search
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Traffic Is Growing for Glassdoor
of Glassdoor’s traffic comes through mobile
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Why Should You Care?
Almost half of the workforce will be made up of millennials (the generation born between 1980 and 2000) by the year 2020,
and they will make up 75% of the workforce by 2025.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Do Millennials Consume Information?
According to Crowdtap, millennials spend ~18 hours a day consuming media
Information gathered through UGC is trusted 40% more
30% more memorable
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
13%
19%
of millennials use a mobile device dailyto search for jobs
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Capture Millennials in the Moment
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Today’s Job Seekers Are Seeking More Information
Candidates are looking for more than just jobs
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Look for Transparency
More than half (54%) read company reviews from employees and 52% research salary information
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Millennials value transparency more than anything
Transparency & Recruiting Millennials
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of new employees have “buyer’s remorse”
trust reviews more when they see both good and bad scores
Why Is Transparency Important?
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Embrace Transparency
Figure out WHO you want to hire and what attributesare most important to those groups.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Case Study
Glassdoor should be embraced as opposed to feared. It’s a good thing that this amount of traffic is going to our profile. If there are reviews, positive or negative, it’s so important to build on those reviews and join the conversation. If there are no reviews, it’s important to get team leads and managers to encourage their employees to put up information about their company in order to attract the best talent.- Allison Covarrubias
Manager, Sales Recruiting, Box
“
”
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Job Search Challenges
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
believe it is difficult to apply to jobs via their mobile device
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Top two barriersfor job seekers who wantto apply for a job via their
mobile device include:
It’s easier to applyfrom a desktop1
Many company career sites and applications aren’t mobile-optimized
2
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job Seekers Are Left in the Dark
of career sites do not support a mobile apply option
of mobile users say they would visit a competitor site if a website isn’t mobile-optimized
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Job seekers find it challenging to access their resumeon mobile unless it’s saved in the cloud.
Where’s My Resume?
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Solve the Right Place and Right Time Problem
Mobile apply let’s candidates act on theirinterest in your job… in real time no matter where they are.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Building the Business Case for Mobile
If you aren’t mobile, you’re missing half of your candidates.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Glassdoor Case Study: The Numbers Don’t Lie
Glassdoor Director of Global Talent
Acquisition
Glassdoor PR Senior Manager UK
and Europe
Glassdoor Senior Account Manager
Glassdoor LeadUI/UX
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy!
Before building a mobile strategy, step back and do research.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
How Are You Measuring Mobile? % mobile traffic conversion % time to apply events / choices
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Developing Your Mobile Strategy
1 Analyze site traffic
Do your research up front. Be sure to solicit help from your web team to find out how much of your career site traffic comes from mobile devices.
2 Avoid“pinch & pop”
If users have to zoom in andout to view what is on yourcareer site, they are not likelyto stick around or apply.
3 Look at the competition’s mobile activity
Evaluate whether your top competitors are using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Tips to Implement Your Mobile Strategy
1 Make it quick
One-click job apply is a good way to give users on-the-go a smooth, pain-free experience. Be sure that candidates can easily upload resumes to apply to your job listings.
2 Keep it short
Most candidates are using mobile devices during commutes or lunch breaks. It’s important to condenseyour job descriptions and employer brand messaging to minimal text that is easy to digest on mobile.
3 Optimize all videos and pictures
Limit media to download quickly on a mobile device. Avoid Flash, because this format won’t work on iOS devices (iPhones, iPads,iPod Touches).
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Mobile Career Site Checklist
Evaluate whether your top competitors re using mobile recruiting solutions. If you’re falling behind the competition, this argument may help when pitching mobile to management.
Great mobile career sites have:
Current job openings
Description and examples of company culture
Company history
A Day in the Life
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Examples of ATS options that currently support Mobile Apply:
iCIMS
Kenexa
Silkroad
Ultimate Software
Smart Recruiters
Workday
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Don’t Miss Out On Talent
Give candidates the option to apply to your jobs on mobile.
Don’t let your competitors beat you to the punch.
Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Questions?
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