How to Communicate with Employees When Email Isn’t an Option

Cutting Through the ClutterHow to Communicate with Employees When

Email Isn’t an Option

Mike Byam, Terryberry Managing Partner

Jonathan ErwinCEO Red e App

Cutting through the clutter…

• Importance of employee communications &

engagement

• Communication tools and channels

• How to distribute consistent messaging and

encourage feedback

• Strategies to connect a non-desk workforce

http://www.tinyhr.com/blog/top-things-employees-would-change-about-their-managers-new-report

The average corporate email user sends and receives

120 emails a day

http://www.radicati.com/wp/wp-content/uploads/2011/05/Email-Statistics-Report-2011-2015-Executive-Summary.pdf

Communication Plan

11.3 Impressions

What Does it Take To Get Your Message to Stick?

Make Recognition a Part of Regular Internal Communications…Newsletters ● Staff meetings ● Posters ● Mailings ● Social Strategy

No Email. Now What?

How Do We Communicate…

• Company/HR/Team Logistics & Updates

• Training & Idea Sharing

• Sense of Team and Connectedness

• Recognition and Rewards

• Mission, Vision, Values

Poll

What tools have you found most successful at communicating your messages to employees?

a) word of mouthb) posters/ kiosks/ closed circuit TVc) postal mail or payroll insertsd) social mediae) sms or personal phone calls

Encouraged people achieve the

best; Dominated people achieve

second best; Neglected people

achieve the least.

- Anonymous

“.”

Good Communication Matters

What Drives Employee Engagement and Why It Matters, Dale Carnegie & Associates 2012

Stems Turnover

• Hospitality 29.3%• Healthcare 16.8%• Retail Full-time 24% • Retail Part-time 67%• Manufacturing 13.3%

Cost of Turnover 20% to 213% of Annual Salary

References: http://www.cbsnews.com/news/how-much-does-it-cost-companies-to-lose-employees/http://www.bloomberg.com/article/2012-05-08/aWdgOKjbTBXY.htmlhttp://www.compensationforce.com/2014/02/2013-turnover-rates-by-industry.html

Engagement = Profits

Companies with engaged employees and engaged customers enjoy a

240 percent jump in performance-related business outcomes

compared to those with neither engaged workers

nor engaged customers.

Cost of Disengagement $450 to $550 billion annually

Reference: http://www.gallup.com/services/178514/state-american-workplace.aspx

What Do Employees Really Want?

What Employers Think Their Employees Want

1. Good wages2. Job security3. Promotion/growth opportunitiesGood working conditionsInteresting workPersonal loyalty to workersTactful disciplineFull appreciation for work doneSympathetic help with personal problemsFeeling “in” on things

What Employees Actually Want

1. Full appreciation for work done2. Feeling “in” on things3. Sympathetic help on personal problemsJob securityGood wagesInteresting workPromotion/growth opportunitiesPersonal loyalty to workersGood working conditionsTactful discipline

http://wheniwork.com/blog/what-todays-employees-want-from-their-managers/

What Could Make Your Organization’s Recognition Programs More Successful?

7/22/2014 Building a WOW Recognition Culture, HR Poll

0% 10% 20% 30% 40% 50% 60% 70%

Better awardselection/individualization

Better communication of programamong employees

Better tools to simplify programadministration tasks

More management support andparticipation

13%

18%

8%

61%

2015 Terryberry Employee Recognition Survey

Communication Challenges

36% of leaders do not feel their

organization’s mission vision and values are clearly communicated to employees.

67% of leaders do not think Employees

understand how their recognition program works or how they can earn recognition

Connecting Employees & Managers

Your options fit into 3 categories …

Print In person Digital

It takes 13 impressions for your message to stick.

Employee Communication Tools & Channels

What about the non-desk or hourly worker?

Consistent Messaging46% of professional communicators indicate a significant challenge

to be keeping supervisors involved in employee communication.

• Set clear expectations with managers• Provide managers a resource library with

message templates, graphics and FAQs

Reference: University of Alabama. (2014). Read My Lips: Leaders, Supervisors, and Culture Are the Foundations of Strategic Employee Communications. Research Journal of the Institute for Public Relations. Vol. 1, No.1

Encourage Participation, Input, and Ownership

STOP

Talking

AT ME ;

Start Talking

WITH ME

“Millennials value collaboration and expect to give input. They are used to being asked about what they are thinking and having substantial input in decisions being made that affect their life.”

No Fair: Managing Millennials Monica Maxwell, SPHR ...

Practical Application

GIVE A WOW: Peer Recognition Program

Who:5 Locations, 1900 employees at all levels: Techs, RNs, Secretarial, Physicians, Sr. Administration

Purpose:Instant, daily, monthly & annual recognition for Service Excellence

How:Nomination form and Recognition Wall, accessible from intranet and smartphone app

Communication:Orientation class, monthly departmental celebrations, monthly winner acknowledgements

Results 1900+ nominations in the month of Dec 2014

Practical Application – Nomination Form

Core Values

Personalized Comments

Award Levels-• Nonmonetary

Praise• Tangible Awards

Practical Application – Recognition Wall

Case Study

Practical Application

Seminole Hard Rock Casinos + Red e App

Who:8 Locations, 10,000 employees at all levels:Servers, bartenders, dealers, and managers

Purpose:Digitally connect non-desk employees for real-time messaging, distribute documents and employee directory

How: Red e App distributed to all employees

Use Cases:Employee recognition, access to policies and procedures, simplified shift coverage

Results 75% adoption, 85% read rate

Practical Application

Practical Application

Mobile access to corporate messaging &

documents

Access to policies, procedures, phone numbers

& schedules

Connect managers and employees with real-time

messaging and shift coverage

What Does this Mean for My Business?

Evolve Our Methods

Evolve Our Conversation

Rinse, Repeat

2 Way Street

In the Loop

Mission, Vision Values

TAKE AWAYS

THANK YOUMike Byam, Terryberry Managing Partner@Terryberrycom.byam@terryberry.com

Jonathan ErwinCEO Red e App@Redeappjonathan@redeapp.com