Greatest Hits: InMail Best Practices | Talent Connect London 2014

Greatest Hits InMail Best Practice

Africa Muñoz  Customer Success Consultant

 LinkedIn

 Harry Dhebar  Customer Success Consultant

 LinkedIn

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Music expresses that which cannot be said and on which it is impossible to be

silent.  – Victor Hugo

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 Oops!…  I did it again…

 – Britney Spears

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Common InMail Pitfalls !

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We give them way too much information! They may opt out before ever speaking with us.

Common InMail pitfalls

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Common InMail pitfalls

We make it all about us! Prospects should feel special, not like they have to do you a favour.

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We make the prospect feel like a number. This message is an obvious template – nothing personalised, nothing to grab attention.

Common InMail pitfalls

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Act like a recruiter, think like a candidate.

 – Adaptation of Steve Harvey’s Act Like a Lady, Think Like a Man

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Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

Each touch point is an opportunity to share your

employee value proposition

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Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

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Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

#intalent

Touch points along a prospect’s journey

1. Receives InMail

2. Visits your profile

3. Visits your company page

4. Views a job opportunity

5. Opts in or out

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Time to play the music!

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Hello?... Is it me you are looking for?...

 – Lionel Ritchie

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Top InMail Tip

  Personalise, personalise, personalise

1

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Due to the personalisation (consequence of the

specialisation of the team) we got 54% RR when we were

having a 34% RR

Eva Roca, HR Manager - Softonic

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We no speak Americano…  - Original Song by Renato Carosone

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Top InMail Tip

Speak the same language

2

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We sent candidates an InMail asking them to solve a

problem, the response rate was huge.

Lynda Phillips – Recruiting Lead

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Sweet dreams are made of this... Who am I to disagree…

 - Eurythmics

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Top InMail Tip

Sell a future, not a “today”

3

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Laura Orsaria, HR Specialist - ELMEC

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On the road again…  - Willie Nelson

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Top InMail Tips

  Be Mobile!

4

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InMail on mobile

Prospects are on the go! Make that message short but impactful.

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And I… will always love you..ooouuuooo…

 - Whitney Houston

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Top InMail Tip

Leverage on today´s work and build engagement through content

5

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I´ve already sent InMails…now what?

EVP, industry related news, Jobs

“Be better at your job”

1:1 Personal touch

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Vote for your favourite song Check in and vote via Polls in the LinkedIn Talent Connect app

1 Hello Lionel Ritchie

2 No Speak Renato Carosone

3 Sweet Dreams Eurythmics

4 On The Road Willie Nelson

5 Always Whitney Houston

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 LinkedIn Recruiter > Reports > InMail Analytics InMail analytics reporting

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New InMail Policies Overview

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 Act like a recruiter, think like a candidate Summary

1 Personalise, personalise, personalise

2 Speak the same language

3 Sell a future, not a “today”

4 Be mobile and think about when you press “Send”

5 Build ongoing engagement by leveraging content

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Here I am baby… Signed, sealed, delivered… (I'm yours…)

You got the future in your hands…  - Stevie Wonder

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