Enhancing your recruitment offering through video in a competitive global marketplace - Iain Wills

Iain WillsManaging Director

Enhancing your offering

through video

Hassan KhanDirector

Marketing channelsHow you engage is more important than marketing

Every touch point influences perception of brand values

Most important area of digital focus?UK Companies in 2015

Applications for Video ScreeningCommon situations

Expensive

interview costsHigh volume

Cultural fitGlobal / remote

Timezone availability

What is Video Interviewing?

Live streaming

Open ended timing

Open question structure

Consumer branded

Connection dependent

Relies on availability, diarising

What is Video Screening?

• Replicates the first 4 minutes

• Recorded “on demand”

• Limited structure, identical questions

• Allows direct comparison of candidates

• Fully recruiter branded

• Reinforce your Brand

• Make early, informed decision

What is Video Screening?Most popular usage

Ad CV Video 1st Int 2nd Int Hire

20 12 10 4 12

Cultural fitSkills confirmation

Confirm team fit and experience

Screening Interviewing

What is Video Screening?Ideal solution

Ad CV Video 1st Int 2nd Int Hire

20 12 10 13

Cultural fitSkills confirmation

Deep matchPractical test

Screening Interviewing

What is Video Screening?Bold, high volume

Video 1st Int 2nd Int Hire

20 13

Deep match

Screening Interviewing

Interest, skillsconfirmation, practicaltest

ScreeningTakes Time

Benefits of Video ScreeningSaves Time

“How you will benefit?What recruiters say

It's an extra screening tool for us that lets us

get to know that person better before we

invite them along.

We're not wasting time on people who on

paper look great but when we meet them

aren't what we're looking for.

If we had 10 video interviews we can review

them in half an hour but to face to face...

that's going to take... a lot of time out of

peoples diaries.

“

Kathryn Wildman Lead Recruitment Consultant

Your candidates want thisWhat our candidates say

15%

25%

13%

20%

21%

Quick / saved time

Convenient

Great opportunity to show more of who I am

Shows the company cares

Innovative

Other

93% of our candidates said…

Completion times

Video recruitment toolBenefits

New candidate experienceComing soon

Your candidates like thisWhat our candidates say

Iain WillsManaging Director

www.powermeeter.comiain@powermeeter.com

+44 (0)20 3478 8653

@powermeeter